[et_pb_section bb_built=”1″ fullwidth=”on” specialty=”off” background_video_width=”1920px” background_video_height=”1000px” parallax_method=”off” module_id=”home-section” background_color=”#f1f0f2″ background_image=”https:\/\/case.mailander.it\/wp-content\/uploads\/2020\/05\/Mailander.jpg” background_video_mp4=”https:\/\/case.mailander.it\/wp-content\/uploads\/2020\/05\/Mailander_1920x1000.mp4″ background_video_webm=”https:\/\/case.mailander.it\/wp-content\/uploads\/2020\/05\/Mailander_1920x1000.webm” custom_padding_tablet=”50px|0|50px|0″ custom_padding_last_edited=”on|desktop” _builder_version=”3.22.2″ next_background_color=”#FFFFFF” inner_width_tablet=”50px” inner_max_width_tablet=”50px” z_index_tablet=”500″][et_pb_fullwidth_header admin_label=”Reputation First” background_layout=”light” text_orientation=”center” header_fullscreen=”on” button_one_text=”Your image in 3 steps” button_one_url=”#home” content_max_width=”none” background_color=”rgba(255, 255, 255, 0)” _builder_version=”3.22.2″ button_one_text_size__hover_enabled=”off” button_one_text_size__hover=”null” button_two_text_size__hover_enabled=”off” button_two_text_size__hover=”null” button_one_text_color__hover_enabled=”off” button_one_text_color__hover=”null” button_two_text_color__hover_enabled=”off” button_two_text_color__hover=”null” button_one_border_width__hover_enabled=”off” button_one_border_width__hover=”null” button_two_border_width__hover_enabled=”off” button_two_border_width__hover=”null” button_one_border_color__hover_enabled=”off” button_one_border_color__hover=”null” button_two_border_color__hover_enabled=”off” button_two_border_color__hover=”null” button_one_border_radius__hover_enabled=”off” button_one_border_radius__hover=”null” button_two_border_radius__hover_enabled=”off” button_two_border_radius__hover=”null” button_one_letter_spacing__hover_enabled=”on” button_one_letter_spacing__hover=”0″ button_two_letter_spacing__hover_enabled=”on” button_two_letter_spacing__hover=”0″ button_one_bg_color__hover_enabled=”off” button_one_bg_color__hover=”null” button_two_bg_color__hover_enabled=”off” button_two_bg_color__hover=”null” text_shadow_horizontal_length=”text_shadow_style,%91object Object%93″ text_shadow_vertical_length=”text_shadow_style,%91object Object%93″ text_shadow_blur_strength=”text_shadow_style,%91object Object%93″ title_text_shadow_horizontal_length=”title_text_shadow_style,%91object Object%93″ title_text_shadow_vertical_length=”title_text_shadow_style,%91object Object%93″ title_text_shadow_blur_strength=”title_text_shadow_style,%91object Object%93″ content_text_shadow_horizontal_length=”content_text_shadow_style,%91object Object%93″ content_text_shadow_vertical_length=”content_text_shadow_style,%91object Object%93″ content_text_shadow_blur_strength=”content_text_shadow_style,%91object Object%93″ subhead_text_shadow_horizontal_length=”subhead_text_shadow_style,%91object Object%93″ subhead_text_shadow_vertical_length=”subhead_text_shadow_style,%91object Object%93″ subhead_text_shadow_blur_strength=”subhead_text_shadow_style,%91object Object%93″ button_two_text_shadow_horizontal_length=”button_two_text_shadow_style,%91object Object%93″ button_two_text_shadow_vertical_length=”button_two_text_shadow_style,%91object Object%93″ button_two_text_shadow_blur_strength=”button_two_text_shadow_style,%91object Object%93″ button_one_text_shadow_horizontal_length=”button_one_text_shadow_style,%91object Object%93″ button_one_text_shadow_vertical_length=”button_one_text_shadow_style,%91object Object%93″ button_one_text_shadow_blur_strength=”button_one_text_shadow_style,%91object Object%93″ max_width_tablet=”50px” z_index_tablet=”500″ disabled=”off” disabled_on=”on|on|”]<\/p>\n
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[\/et_pb_fullwidth_header][et_pb_fullwidth_header admin_label=”Reputation First” background_layout=”light” text_orientation=”center” header_fullscreen=”on” button_one_text=”Your image in 3 steps” button_one_url=”#home” content_max_width=”none” background_color=”rgba(255, 255, 255, 0)” _builder_version=”3.22.2″ button_one_text_size__hover_enabled=”off” button_one_text_size__hover=”null” button_two_text_size__hover_enabled=”off” button_two_text_size__hover=”null” button_one_text_color__hover_enabled=”off” button_one_text_color__hover=”null” button_two_text_color__hover_enabled=”off” button_two_text_color__hover=”null” button_one_border_width__hover_enabled=”off” button_one_border_width__hover=”null” button_two_border_width__hover_enabled=”off” button_two_border_width__hover=”null” button_one_border_color__hover_enabled=”off” button_one_border_color__hover=”null” button_two_border_color__hover_enabled=”off” button_two_border_color__hover=”null” button_one_border_radius__hover_enabled=”off” button_one_border_radius__hover=”null” button_two_border_radius__hover_enabled=”off” button_two_border_radius__hover=”null” button_one_letter_spacing__hover_enabled=”on” button_one_letter_spacing__hover=”0″ button_two_letter_spacing__hover_enabled=”on” button_two_letter_spacing__hover=”0″ button_one_bg_color__hover_enabled=”off” button_one_bg_color__hover=”null” button_two_bg_color__hover_enabled=”off” button_two_bg_color__hover=”null” text_shadow_horizontal_length=”text_shadow_style,%91object Object%93″ text_shadow_vertical_length=”text_shadow_style,%91object Object%93″ text_shadow_blur_strength=”text_shadow_style,%91object Object%93″ title_text_shadow_horizontal_length=”title_text_shadow_style,%91object Object%93″ title_text_shadow_vertical_length=”title_text_shadow_style,%91object Object%93″ title_text_shadow_blur_strength=”title_text_shadow_style,%91object Object%93″ content_text_shadow_horizontal_length=”content_text_shadow_style,%91object Object%93″ content_text_shadow_vertical_length=”content_text_shadow_style,%91object Object%93″ content_text_shadow_blur_strength=”content_text_shadow_style,%91object Object%93″ subhead_text_shadow_horizontal_length=”subhead_text_shadow_style,%91object Object%93″ subhead_text_shadow_vertical_length=”subhead_text_shadow_style,%91object Object%93″ subhead_text_shadow_blur_strength=”subhead_text_shadow_style,%91object Object%93″ button_two_text_shadow_horizontal_length=”button_two_text_shadow_style,%91object Object%93″ button_two_text_shadow_vertical_length=”button_two_text_shadow_style,%91object Object%93″ button_two_text_shadow_blur_strength=”button_two_text_shadow_style,%91object Object%93″ button_one_text_shadow_horizontal_length=”button_one_text_shadow_style,%91object Object%93″ button_one_text_shadow_vertical_length=”button_one_text_shadow_style,%91object Object%93″ button_one_text_shadow_blur_strength=”button_one_text_shadow_style,%91object Object%93″ max_width_tablet=”50px” z_index_tablet=”500″ disabled=”off” disabled_on=”off|off|on” title=”Shaping Communication”]<\/p>\n
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[\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section bb_built=”1″ fullwidth=”off” specialty=”off” transparent_background=”off” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” padding_mobile=”off” module_id=”home” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off” gutter_width=”3″ custom_padding_tablet=”50px|0|50px|0″ custom_padding_last_edited=”on|desktop” prev_background_color=”#f1f0f2″ next_background_color=”rgba(255,255,255,0)” inner_width=”auto” inner_max_width=”none”][et_pb_row background_position=”top_left” background_repeat=”repeat” background_size=”initial” width=”80%” max_width=”1080px”][et_pb_column type=”4_4″][et_pb_text admin_label=”Home” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid” background_position=”top_left” background_repeat=”repeat” background_size=”initial”]<\/p>\n
Back<\/a><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=”1″ fullwidth=”off” specialty=”off” transparent_background=”on” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” padding_mobile=”off” module_id=”valore” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off” background_color=”rgba(255,255,255,0)” custom_padding_tablet=”50px|0|50px|0″ custom_padding_last_edited=”on|desktop” prev_background_color=”#FFFFFF” next_background_color=”#000000″ inner_width=”auto” inner_max_width=”none”][et_pb_row background_position=”top_left” background_repeat=”repeat” background_size=”initial” width=”80%” max_width=”1080px”][et_pb_column type=”4_4″][et_pb_text admin_label=”Valore” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid” module_class=”subsection” background_position=”top_left” background_repeat=”repeat” background_size=”initial”]<\/p>\n How<\/p>\n Back<\/a><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row background_position=”top_left” background_repeat=”repeat” background_size=”initial” width=”80%” max_width=”1080px”][et_pb_column type=”4_4″][et_pb_text admin_label=”Stakeholder” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid” module_id=”stakeholder” module_class=”detail” background_position=”top_left” background_repeat=”repeat” background_size=”initial”]<\/p>\n The value of a company is a result of how it is perceived in its context. We work with companies on crucial aspects of shareholder and share support across the spectrum from extraordinary\u00a0financing<\/strong><\/a>\u00a0transactions, M&A, Risk Analysis and\u00a0crisis management<\/strong><\/a> plans to top management training<\/strong><\/a>, stakeholder\u00a0audits<\/strong><\/a>, Web reputation<\/strong><\/a>\u00a0monitoring and\u00a0events<\/strong><\/a>.<\/p>\n Back<\/a><\/p>\n [\/et_pb_text][et_pb_text admin_label=”Media” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid” module_id=”media” module_class=”detail” background_position=”top_left” background_repeat=”repeat” background_size=”initial”]<\/p>\n Building and maintaining a positive image depends on media relations<\/strong><\/a>\u00a0that leverage strong networking and the ability to create content<\/strong><\/a>\u00a0that enhances a company\u2019s image and communicates its values, identity and reputation<\/strong><\/a> effectively and memorably.<\/p>\n Back<\/a><\/p>\n [\/et_pb_text][et_pb_text admin_label=”Community” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid” module_id=”community” module_class=”detail” background_position=”top_left” background_repeat=”repeat” background_size=”initial”]<\/p>\n We develop dedicated strategies<\/strong><\/a>\u00a0that act in depth on your corporate reputation<\/strong><\/a>\u00a0through strategic consultancy<\/strong><\/a>, effective positioning and improved awareness<\/strong><\/a>, reaffirming your company\u2019s ethical and social role through events<\/strong><\/a>\u00a0and digital<\/strong><\/a> initiatives.<\/p>\n Back<\/a><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=”1″ fullwidth=”off” specialty=”off” transparent_background=”on” background_color=”rgba(255,255,255,0)” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off” module_id=”promuovere” custom_padding_tablet=”50px|0|50px|0″ custom_padding_last_edited=”on|desktop” prev_background_color=”#000000″ next_background_color=”#000000″ inner_width=”auto” inner_max_width=”none”][et_pb_row background_position=”top_left” background_repeat=”repeat” background_size=”initial” width=”80%” max_width=”1080px”][et_pb_column type=”4_4″][et_pb_text admin_label=”Promuovere” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid” module_class=”subsection” background_position=”top_left” background_repeat=”repeat” background_size=”initial”]<\/p>\n For<\/p>\n Back<\/a><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row background_position=”top_left” background_repeat=”repeat” background_size=”initial” width=”80%” max_width=”1080px”][et_pb_column type=”4_4″][et_pb_text admin_label=”Territorio” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid” module_id=”territorio” module_class=”detail” background_position=”top_left” background_repeat=”repeat” background_size=”initial”]<\/p>\n Promoting a place requires an integrated approach combining destination marketing<\/strong><\/a> initiatives, tourism planning, actions to communicate the initiatives planned, projects to enhance resources, the creation of events<\/strong><\/a> and cross-platform strategic communication<\/strong><\/a>\u00a0projects that harness media relations<\/strong><\/a>\u00a0and\u00a0digital<\/strong><\/a> campaigns.<\/p>\n Back<\/a><\/p>\n [\/et_pb_text][et_pb_text admin_label=”Prodotti e servizi” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid” module_id=”prodotti-servizi” module_class=”detail” background_position=”top_left” background_repeat=”repeat” background_size=”initial”]<\/p>\n Conveying a product<\/strong><\/a>\u00a0or service means implementing a strategy focused on a corporate vision. Which makes it essential to follow a consultancy<\/strong><\/a>\u00a0approach that starts with benchmarking<\/strong><\/a>\u00a0and market research<\/strong><\/a>\u00a0to formulate an integrated strategic communications<\/strong><\/a>\u00a0plan deploying concrete brand identity<\/strong><\/a><\/p>\n Back<\/a><\/p>\n [\/et_pb_text][et_pb_text admin_label=”Azienda e marchio” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid” module_id=”azienda-marchio” module_class=”detail” background_position=”top_left” background_repeat=”repeat” background_size=”initial”]<\/p>\n Irrespective of its sector, whether charitable, institutional, corporate<\/strong><\/a>\u00a0or financial<\/strong><\/a>, every company\u2019s communications should be implemented through strategic communication<\/strong><\/a>\u00a0initiatives that build, support and enhance its brand identity<\/strong><\/a>, brand reputation and brand positioning. Initiatives built on a solid foundation of benchmarking<\/strong><\/a>\u00a0and\u00a0market research<\/strong><\/a> to deliver effective media relations<\/strong><\/a>\u00a0initiatives and online<\/strong><\/a>\u00a0and offline strategies.<\/p>\n Back<\/a><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=”1″ fullwidth=”off” specialty=”off” transparent_background=”on” background_color=”rgba(255,255,255,0)” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off” module_id=”percezione” custom_padding_tablet=”50px|0|50px|0″ custom_padding_last_edited=”on|desktop” prev_background_color=”#000000″ next_background_color=”#000000″ inner_width=”auto” inner_max_width=”none”][et_pb_row background_position=”top_left” background_repeat=”repeat” background_size=”initial” width=”80%” max_width=”1080px”][et_pb_column type=”4_4″][et_pb_text admin_label=”Percezione” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid” module_class=”subsection” background_position=”top_left” background_repeat=”repeat” background_size=”initial”]<\/p>\n Of<\/p>\n Back<\/a><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row background_position=”top_left” background_repeat=”repeat” background_size=”initial” width=”80%” max_width=”1080px”][et_pb_column type=”4_4″][et_pb_text admin_label=”Territorio” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid” module_id=”territorio” module_class=”detail” background_position=”top_left” background_repeat=”repeat” background_size=”initial”]<\/p>\n A sense of place is a unique value requiring especially effective communications. Strategic communications<\/a>\u00a0<\/strong>and destination marketing<\/strong><\/a>\u00a0initiatives enhance awareness and appreciation of a destination, its people, their knowledge and skills. Tourists can be attracted with events<\/strong><\/a>, competitions and shows. The outstanding features of a destination can be promoted through media relations<\/strong><\/a>\u00a0and\u00a0digital<\/strong><\/a> initiatives, creating\u00a0training<\/strong><\/a>\u00a0and information tools.<\/p>\n Back<\/a><\/p>\n [\/et_pb_text][et_pb_text admin_label=”Prodotti e Servizi” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid” module_id=”prodotti-servizi” module_class=”detail” background_position=”top_left” background_repeat=”repeat” background_size=”initial”]<\/p>\n To improve perceptions of a product<\/strong><\/a> or service, one needs to take a critical look at the market and deploy sector research<\/strong><\/a>\u00a0to develop a series of targeted strategic communications<\/strong><\/a>\u00a0initiatives conceived to engineer more effective positioning. Brand identity<\/strong><\/a>\u00a0and\u00a0brand reputation<\/strong><\/a>\u00a0are crucial in markets where news reaches everyone in real time.<\/p>\n Back<\/a><\/p>\n [\/et_pb_text][et_pb_text admin_label=”Azienda e Marchio” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid” module_id=”azienda-marchio” module_class=”detail” background_position=”top_left” background_repeat=”repeat” background_size=”initial”]<\/p>\n Improving the positioning of a brand or company, irrespective of its area and sector, whether charitable, institutional, corporate<\/a>\u00a0<\/strong>or\u00a0financial<\/strong><\/a>, involves working on its brand reputation<\/strong><\/a> and brand positioning, tackling moments of transition with prompt crisis management<\/strong><\/a> actions, while also developing innovative digital tools to support its internal training<\/strong><\/a>\u00a0and\u00a0communications<\/strong><\/a>.<\/p>\n Back<\/a><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=”1″ fullwidth=”off” specialty=”off” transparent_background=”on” background_color=”rgba(255,255,255,0)” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off” module_id=”contatti” custom_padding_tablet=”50px|0|50px|0″ custom_padding_last_edited=”on|desktop” prev_background_color=”#000000″ inner_width=”auto” inner_max_width=”none”][et_pb_row background_position=”top_left” background_repeat=”repeat” background_size=”initial” width=”80%” max_width=”1080px”][et_pb_column type=”4_4″][et_pb_text admin_label=”Contatti” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid” module_class=”subsection” background_position=”top_left” background_repeat=”repeat” background_size=”initial”]<\/p>\n For<\/p>\n Back<\/a><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row background_position=”top_left” background_repeat=”repeat” background_size=”initial” width=”80%” max_width=”1080px”][et_pb_column type=”4_4″][et_pb_text admin_label=”Territorio” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid” module_id=”territorio” module_class=”detail” background_position=”top_left” background_repeat=”repeat” background_size=”initial”]<\/p>\n Leveraging contacts means creating a virtuous network to collaborate with other organisations in the area, while empowering this network through the creation of events,\u00a0strategic communications<\/strong><\/a> and destination marketing<\/strong><\/a>.<\/p>\n Back<\/a><\/p>\n [\/et_pb_text][et_pb_text admin_label=”Prodotti e Servizi” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid” module_id=”prodotti-servizi” module_class=”detail” background_position=”top_left” background_repeat=”repeat” background_size=”initial”]<\/p>\n A company\u2019s products<\/strong><\/a>\u00a0and services can be conveyed through strategic communication<\/strong><\/a>\u00a0plans conceived to enhance its brand reputation<\/strong><\/a>\u00a0and increase its customer and stakeholder base. Contacts with a potential strategic or enabling impact on plan objectives can be reached through dedicated marketing and media relations<\/strong><\/a> initiatives, digital<\/strong><\/a> campaigns and\u00a0events<\/strong><\/a>.<\/p>\n Back<\/a><\/p>\n [\/et_pb_text][et_pb_text admin_label=”Azienda e Marchio” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid” module_id=”azienda-marchio” module_class=”detail” background_position=”top_left” background_repeat=”repeat” background_size=”initial”]<\/p>\n Every company, however mature, still has avenues to explore. Initiatives to leverage contacts can be targeted at new customers or other companies able to collaborate productively in a virtuous network. The key to success with this approach is to develop an integrated strategic communications<\/strong><\/a> plan informed by benchmarking<\/strong><\/a> and sector research<\/strong><\/a>\u00a0that deploys media relations<\/strong><\/a> and digital<\/strong><\/a>\u00a0initiatives designed to create a network of valuable contacts.<\/p>\nCreating value in the market<\/h2>\n
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Managing stakeholder relations<\/h3>\n
Consolidating Media reputation<\/h3>\n
Enhancing your corporate image in the Business community<\/h3>\n
Promoting and raising awareness<\/h2>\n
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Destinations<\/h3>\n
Products and Services<\/h3>\n
Companies and Brands<\/h3>\n
Improving perceptions and positioning<\/h2>\n
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Destinations<\/h3>\n
Products and Services<\/h3>\n
Companies and Brands<\/h3>\n
Leveraging contacts<\/h2>\n
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Destinations<\/h3>\n
Products and Services<\/h3>\n
Companies and Brands<\/h3>\n