{"id":1532,"date":"2016-05-04T10:47:25","date_gmt":"2016-05-04T08:47:25","guid":{"rendered":"http:\/\/case.mailander.it\/en\/project\/social-media-training\/"},"modified":"2017-04-26T11:50:27","modified_gmt":"2017-04-26T09:50:27","slug":"social-media-training","status":"publish","type":"project","link":"https:\/\/case.mailander.it\/en\/project\/social-media-training\/","title":{"rendered":"Social Media Training"},"content":{"rendered":"<p>[et_pb_section admin_label=&#8221;section&#8221; transparent_background=&#8221;off&#8221; allow_player_pause=&#8221;off&#8221; inner_shadow=&#8221;off&#8221; parallax=&#8221;off&#8221; parallax_method=&#8221;off&#8221; padding_mobile=&#8221;off&#8221; make_fullwidth=&#8221;off&#8221; use_custom_width=&#8221;off&#8221; width_unit=&#8221;on&#8221; make_equal=&#8221;off&#8221; use_custom_gutter=&#8221;off&#8221; gutter_width=&#8221;3&#8243;][et_pb_row admin_label=&#8221;row&#8221; make_fullwidth=&#8221;off&#8221; use_custom_width=&#8221;off&#8221; width_unit=&#8221;on&#8221; use_custom_gutter=&#8221;off&#8221; gutter_width=&#8221;3&#8243; padding_mobile=&#8221;off&#8221; allow_player_pause=&#8221;off&#8221; parallax=&#8221;off&#8221; parallax_method=&#8221;off&#8221; make_equal=&#8221;off&#8221; parallax_1=&#8221;off&#8221; parallax_method_1=&#8221;off&#8221; column_padding_mobile=&#8221;on&#8221; module_class=&#8221;header-case&#8221;][et_pb_column type=&#8221;4_4&#8243;][et_pb_image admin_label=&#8221;Immagine&#8221; show_in_lightbox=&#8221;off&#8221; url_new_window=&#8221;off&#8221; use_overlay=&#8221;off&#8221; animation=&#8221;left&#8221; sticky=&#8221;off&#8221; align=&#8221;left&#8221; force_fullwidth=&#8221;off&#8221; always_center_on_mobile=&#8221;on&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; src=&#8221;https:\/\/case.mailander.it\/wp-content\/uploads\/2016\/05\/immagini-sito-mailander-57.jpg&#8221;]<\/p>\n<p>[\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;row&#8221; make_fullwidth=&#8221;off&#8221; use_custom_width=&#8221;off&#8221; width_unit=&#8221;on&#8221; use_custom_gutter=&#8221;off&#8221; gutter_width=&#8221;3&#8243; padding_mobile=&#8221;off&#8221; module_class=&#8221;video-popup white-border&#8221; allow_player_pause=&#8221;off&#8221; parallax=&#8221;off&#8221; parallax_method=&#8221;off&#8221; make_equal=&#8221;off&#8221; parallax_1=&#8221;off&#8221; parallax_method_1=&#8221;off&#8221; column_padding_mobile=&#8221;on&#8221;][et_pb_column type=&#8221;3_4&#8243;][et_pb_text admin_label=&#8221;occhiello&#8221; background_layout=&#8221;light&#8221; text_orientation=&#8221;left&#8221; module_class=&#8221;kicker&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<h3>Case history<\/h3>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;titolo&#8221; background_layout=&#8221;light&#8221; text_orientation=&#8221;left&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<h1><strong>Social Media Training.<\/strong><\/h1>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;keywords&#8221; background_layout=&#8221;light&#8221; text_orientation=&#8221;left&#8221; module_class=&#8221;keyword&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<h3><a href=\"\/en\/crossmedia\/digital\/\">Digital<\/a> &#8211; <a href=\"\/en\/crossmedia\/formazione\/\">Training<\/a> &#8211; <a href=\"\/en\/crossmedia\/consultancy-and-strategy\/\">Consultancy and Strategy<\/a><\/h3>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243;][et_pb_image admin_label=&#8221;Immagine&#8221; show_in_lightbox=&#8221;off&#8221; url_new_window=&#8221;off&#8221; animation=&#8221;off&#8221; sticky=&#8221;on&#8221; align=&#8221;left&#8221; module_class=&#8221;left-white-border&#8221; force_fullwidth=&#8221;off&#8221; always_center_on_mobile=&#8221;on&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; use_overlay=&#8221;off&#8221;]<\/p>\n<p>[\/et_pb_image][et_pb_text admin_label=&#8221;Testo&#8221; background_layout=&#8221;light&#8221; text_orientation=&#8221;center&#8221; module_class=&#8221;keyword&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Testo&#8221; background_layout=&#8221;light&#8221; text_orientation=&#8221;center&#8221; module_class=&#8221;keyword&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;Riga&#8221; make_fullwidth=&#8221;off&#8221; use_custom_width=&#8221;off&#8221; width_unit=&#8221;on&#8221; use_custom_gutter=&#8221;off&#8221; gutter_width=&#8221;3&#8243; padding_mobile=&#8221;off&#8221; module_class=&#8221;white-border&#8221; allow_player_pause=&#8221;off&#8221; parallax=&#8221;off&#8221; parallax_method=&#8221;off&#8221; make_equal=&#8221;off&#8221; parallax_1=&#8221;off&#8221; parallax_method_1=&#8221;off&#8221; parallax_2=&#8221;off&#8221; parallax_method_2=&#8221;off&#8221; column_padding_mobile=&#8221;on&#8221;][et_pb_column type=&#8221;1_2&#8243;][et_pb_text admin_label=&#8221;scenario&#8221; background_layout=&#8221;light&#8221; text_orientation=&#8221;justified&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<h2>The Scenario<\/h2>\n<p>The advance of digital communications has led to rapid and radical change in the interactions between companies, individuals and government and institutional bodies. In just a few years, social media have become an indispensable part of the lives of billions of people worldwide, gaining a pervasiveness that needs to be understood, analysed and constantly monitored with expertise and professionalism.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243;][et_pb_text admin_label=&#8221;la sifda&#8221; background_layout=&#8221;light&#8221; text_orientation=&#8221;justified&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<h2>The Challenge<\/h2>\n<p>To introduce the logics and trends that are emerging from the use of social media to knowledge and communications professionals. To develop coordinated strategies and projects centred on social networks for the dissemination of values, products, information and news. To guide and direct social communications with actions focused on results and continuous updating.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;Riga&#8221; make_fullwidth=&#8221;off&#8221; use_custom_width=&#8221;off&#8221; width_unit=&#8221;on&#8221; use_custom_gutter=&#8221;off&#8221; gutter_width=&#8221;3&#8243; padding_mobile=&#8221;off&#8221; module_class=&#8221;portfolio-slider-container&#8221; allow_player_pause=&#8221;off&#8221; parallax=&#8221;off&#8221; parallax_method=&#8221;off&#8221; make_equal=&#8221;off&#8221; parallax_1=&#8221;off&#8221; parallax_method_1=&#8221;off&#8221; column_padding_mobile=&#8221;on&#8221;][et_pb_column type=&#8221;4_4&#8243;][et_pb_portfolio admin_label=&#8221;Portfolio&#8221; fullwidth=&#8221;off&#8221; posts_number=&#8221;0&#8243; show_title=&#8221;on&#8221; show_categories=&#8221;off&#8221; show_pagination=&#8221;off&#8221; background_layout=&#8221;light&#8221; hover_overlay_color=&#8221;rgba(255,255,255,0.9)&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; include_categories=&#8221;46,45,47,39,42,43,53,38,44,41,40&#8243;]<\/p>\n<p>[\/et_pb_portfolio][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[et_pb_section admin_label=&#8221;section&#8221; transparent_background=&#8221;off&#8221; allow_player_pause=&#8221;off&#8221; inner_shadow=&#8221;off&#8221; parallax=&#8221;off&#8221; parallax_method=&#8221;off&#8221; padding_mobile=&#8221;off&#8221; make_fullwidth=&#8221;off&#8221; use_custom_width=&#8221;off&#8221; width_unit=&#8221;on&#8221; make_equal=&#8221;off&#8221; use_custom_gutter=&#8221;off&#8221; gutter_width=&#8221;3&#8243;][et_pb_row admin_label=&#8221;row&#8221; make_fullwidth=&#8221;off&#8221; use_custom_width=&#8221;off&#8221; width_unit=&#8221;on&#8221; use_custom_gutter=&#8221;off&#8221; gutter_width=&#8221;3&#8243; padding_mobile=&#8221;off&#8221; allow_player_pause=&#8221;off&#8221; parallax=&#8221;off&#8221; parallax_method=&#8221;off&#8221; make_equal=&#8221;off&#8221; parallax_1=&#8221;off&#8221; parallax_method_1=&#8221;off&#8221; column_padding_mobile=&#8221;on&#8221; module_class=&#8221;header-case&#8221;][et_pb_column type=&#8221;4_4&#8243;][et_pb_image admin_label=&#8221;Immagine&#8221; show_in_lightbox=&#8221;off&#8221; url_new_window=&#8221;off&#8221; use_overlay=&#8221;off&#8221; animation=&#8221;left&#8221; sticky=&#8221;off&#8221; align=&#8221;left&#8221; force_fullwidth=&#8221;off&#8221; always_center_on_mobile=&#8221;on&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; src=&#8221;https:\/\/case.mailander.it\/wp-content\/uploads\/2016\/05\/immagini-sito-mailander-57.jpg&#8221;] [\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;row&#8221; make_fullwidth=&#8221;off&#8221; use_custom_width=&#8221;off&#8221; width_unit=&#8221;on&#8221; use_custom_gutter=&#8221;off&#8221; gutter_width=&#8221;3&#8243; padding_mobile=&#8221;off&#8221; module_class=&#8221;video-popup white-border&#8221; allow_player_pause=&#8221;off&#8221; parallax=&#8221;off&#8221; [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":1132,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":""},"project_category":[39,43,48,40],"project_tag":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - 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