{"id":1538,"date":"2016-05-03T15:56:21","date_gmt":"2016-05-03T13:56:21","guid":{"rendered":"http:\/\/case.mailander.it\/en\/project\/goods-on-rail\/"},"modified":"2017-04-26T11:51:35","modified_gmt":"2017-04-26T09:51:35","slug":"goods-on-rail","status":"publish","type":"project","link":"https:\/\/case.mailander.it\/en\/project\/goods-on-rail\/","title":{"rendered":"Goods on rail"},"content":{"rendered":"

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[\/et_pb_video][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”row” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” gutter_width=”3″ padding_mobile=”off” module_class=”video-popup white-border” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” column_padding_mobile=”on”][et_pb_column type=”3_4″][et_pb_text admin_label=”occhiello” background_layout=”light” text_orientation=”left” module_class=”kicker” text_font_size=”14″ use_border_color=”off” border_color=”#ffffff” border_style=”solid”]<\/p>\n

Case history<\/h3>\n

[\/et_pb_text][et_pb_text admin_label=”titolo” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]<\/p>\n

Goods on rail.<\/strong><\/h1>\n

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Corporate\/Brand Reputation<\/a>\u00a0– Digital<\/a> – PR and Media Relations<\/a>\u00a0– Consultancy and Strategy<\/a> – Destination Marketing<\/a> – Market positioning<\/a><\/h3>\n

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[\/et_pb_text][et_pb_text admin_label=”Testo” background_layout=”light” text_orientation=”center” use_border_color=”off” border_color=”#ffffff” border_style=”solid” module_class=”keyword”]<\/p>\n

14\u00b0 PREMIO ASSOREL \u2013 AUTOMOTIVE AND TRANSPORT GOODS ON RAIL<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Riga” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” gutter_width=”3″ padding_mobile=”off” module_class=”white-border” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” parallax_2=”off” parallax_method_2=”off” column_padding_mobile=”on”][et_pb_column type=”1_2″][et_pb_text admin_label=”scenario” background_layout=”light” text_orientation=”justified” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]<\/p>\n

The Scenario<\/h2>\n

Goods mainly travel by road in Europe, much more than by rail. One and a half million trucks cross Switzerland every year. The aim is to reduce this to six hundred and fifty thousand. Many countries were involved, making a network strategy imperative to achieve a satisfactory solution.<\/p>\n

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The Challenge<\/h2>\n

Thanks to the international network 27&More, Mailander won the contract to manage the Goods on Rail project, implementing a strategic direction plan and managing the integrated communications campaign of PR, Media Relations and events.<\/p>\n

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