{"id":1551,"date":"2016-05-03T09:39:13","date_gmt":"2016-05-03T07:39:13","guid":{"rendered":"http:\/\/case.mailander.it\/en\/project\/reale-mutua\/"},"modified":"2017-04-26T11:57:23","modified_gmt":"2017-04-26T09:57:23","slug":"reale-mutua","status":"publish","type":"project","link":"https:\/\/case.mailander.it\/en\/project\/reale-mutua\/","title":{"rendered":"Reale Mutua"},"content":{"rendered":"

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[\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”row” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” gutter_width=”3″ padding_mobile=”off” module_class=”video-popup white-border” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” column_padding_mobile=”on”][et_pb_column type=”4_4″][et_pb_text admin_label=”occhiello” background_layout=”light” text_orientation=”left” module_class=”kicker” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]<\/p>\n

Case history<\/h3>\n

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Reale Mutua.<\/strong><\/h1>\n

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Economic and financial communications<\/a>\u00a0– Corporate\/Brand Reputation<\/a>\u00a0– Digital<\/a> – PR and Media Relations<\/a>\u00a0– Consultancy and Strategy<\/a>\u00a0– Events<\/a><\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Riga” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” gutter_width=”3″ padding_mobile=”off” module_class=”white-border” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” parallax_2=”off” parallax_method_2=”off” column_padding_mobile=”on”][et_pb_column type=”1_2″][et_pb_text admin_label=”scenario” background_layout=”light” text_orientation=”justified” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]<\/p>\n

The Scenario<\/h2>\n

Reale Mutua is Italy\u2019s largest mutual insurance company as the parent company of the Reale Mutua Group of seven companies in Italy and Spain. The brief was to create Brand Awareness, increase visibility, enhance perceptions of the value of its services and consolidate its corporate notability by highlighting the distinctive value of mutuality.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″][et_pb_text admin_label=”la sifda” background_layout=”light” text_orientation=”justified” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]<\/p>\n

The Challenge<\/h2>\n

Mailander supported Reale Mutua\u2019s management and internal communications department with the development of integrated PR and marketing projects, from building a stable media relations system to managing a mix of communications initiatives and events. These included sponsorship of the Italian Rugby Federation and Torino Football Club, the launch of the Reale Mutua Museum and internal communications initiatives.<\/p>\n

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