{"id":1553,"date":"2016-05-03T09:29:40","date_gmt":"2016-05-03T07:29:40","guid":{"rendered":"http:\/\/case.mailander.it\/en\/project\/unicredit-private-banking\/"},"modified":"2017-04-26T11:57:58","modified_gmt":"2017-04-26T09:57:58","slug":"unicredit-private-banking","status":"publish","type":"project","link":"https:\/\/case.mailander.it\/en\/project\/unicredit-private-banking\/","title":{"rendered":"Unicredit Private Banking"},"content":{"rendered":"<p>[et_pb_section admin_label=&#8221;section&#8221; transparent_background=&#8221;off&#8221; allow_player_pause=&#8221;off&#8221; inner_shadow=&#8221;off&#8221; parallax=&#8221;off&#8221; parallax_method=&#8221;off&#8221; padding_mobile=&#8221;off&#8221; make_fullwidth=&#8221;off&#8221; use_custom_width=&#8221;off&#8221; width_unit=&#8221;on&#8221; make_equal=&#8221;off&#8221; use_custom_gutter=&#8221;off&#8221; gutter_width=&#8221;3&#8243;][et_pb_row admin_label=&#8221;row&#8221; make_fullwidth=&#8221;off&#8221; use_custom_width=&#8221;off&#8221; width_unit=&#8221;on&#8221; use_custom_gutter=&#8221;off&#8221; gutter_width=&#8221;3&#8243; padding_mobile=&#8221;off&#8221; allow_player_pause=&#8221;off&#8221; parallax=&#8221;off&#8221; parallax_method=&#8221;off&#8221; make_equal=&#8221;off&#8221; parallax_1=&#8221;off&#8221; parallax_method_1=&#8221;off&#8221; column_padding_mobile=&#8221;on&#8221; module_class=&#8221;header-case&#8221;][et_pb_column type=&#8221;4_4&#8243;][et_pb_image admin_label=&#8221;Immagine&#8221; src=&#8221;https:\/\/case.mailander.it\/wp-content\/uploads\/2016\/05\/immagini-sito-mailander-39.jpg&#8221; show_in_lightbox=&#8221;off&#8221; url_new_window=&#8221;off&#8221; use_overlay=&#8221;off&#8221; animation=&#8221;left&#8221; sticky=&#8221;off&#8221; align=&#8221;left&#8221; force_fullwidth=&#8221;off&#8221; always_center_on_mobile=&#8221;on&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<p>[\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;row&#8221; make_fullwidth=&#8221;off&#8221; use_custom_width=&#8221;off&#8221; width_unit=&#8221;on&#8221; use_custom_gutter=&#8221;off&#8221; gutter_width=&#8221;3&#8243; padding_mobile=&#8221;off&#8221; module_class=&#8221;video-popup white-border&#8221; allow_player_pause=&#8221;off&#8221; parallax=&#8221;off&#8221; parallax_method=&#8221;off&#8221; make_equal=&#8221;off&#8221; parallax_1=&#8221;off&#8221; parallax_method_1=&#8221;off&#8221; column_padding_mobile=&#8221;on&#8221;][et_pb_column type=&#8221;4_4&#8243;][et_pb_text admin_label=&#8221;occhiello&#8221; background_layout=&#8221;light&#8221; text_orientation=&#8221;left&#8221; module_class=&#8221;kicker&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<h3>Case history<\/h3>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;titolo&#8221; background_layout=&#8221;light&#8221; text_orientation=&#8221;left&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<h1><strong>Unicredit Private Banking.<\/strong><\/h1>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;keywords&#8221; background_layout=&#8221;light&#8221; text_orientation=&#8221;left&#8221; module_class=&#8221;keyword&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<h3><a href=\"\/en\/areas\/economic-and-financial-communications\/\">Economic and financial communications<\/a>\u00a0 &#8211; <a href=\"\/en\/aree\/corporate-identity\/\">Corporate\/Brand Reputation<\/a>\u00a0&#8211; <a href=\"\/en\/crossmedia\/digital\/\">Digital<\/a> &#8211; <a href=\"\/en\/crossmedia\/media-relations\/\">PR and Media Relations<\/a>\u00a0&#8211; <a href=\"\/en\/crossmedia\/consultancy-and-strategy\/\">Consultancy and Strategy<\/a>\u00a0&#8211; <a href=\"\/en\/crossmedia\/events\/\">Events<\/a><\/h3>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;Riga&#8221; make_fullwidth=&#8221;off&#8221; use_custom_width=&#8221;off&#8221; width_unit=&#8221;on&#8221; use_custom_gutter=&#8221;off&#8221; gutter_width=&#8221;3&#8243; padding_mobile=&#8221;off&#8221; module_class=&#8221;white-border&#8221; allow_player_pause=&#8221;off&#8221; parallax=&#8221;off&#8221; parallax_method=&#8221;off&#8221; make_equal=&#8221;off&#8221; parallax_1=&#8221;off&#8221; parallax_method_1=&#8221;off&#8221; parallax_2=&#8221;off&#8221; parallax_method_2=&#8221;off&#8221; column_padding_mobile=&#8221;on&#8221;][et_pb_column type=&#8221;1_2&#8243;][et_pb_text admin_label=&#8221;scenario&#8221; background_layout=&#8221;light&#8221; text_orientation=&#8221;justified&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<h2>The Scenario<\/h2>\n<p>Unicredit Private Banking is the private bank that was formed with the restructuring of the Unicredit Group \u2013 now the Private Banking division of the Unicredit Group \u2013 the first and only Italian bank dedicated exclusively to private banking customers.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243;][et_pb_text admin_label=&#8221;la sifda&#8221; background_layout=&#8221;light&#8221; text_orientation=&#8221;justified&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<h2>The Challenge<\/h2>\n<p>To launch and position Unicredit Private Banking in Italy as part of a wider restructuring of the Group through Project S3, which brought seven banks together to form three.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;Riga&#8221; make_fullwidth=&#8221;off&#8221; use_custom_width=&#8221;off&#8221; width_unit=&#8221;on&#8221; use_custom_gutter=&#8221;off&#8221; 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[&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":915,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":""},"project_category":[46,45,39,42,54,41,40],"project_tag":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Unicredit Private Banking - Mailander<\/title>\n<meta name=\"description\" content=\"Mailander ha curato il lancio e posizionamento in Italia di Unicredit Private Banking: la banca privata nata dalla riorganizzazione del Gruppo Unicredit.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Unicredit Private Banking - Mailander\" \/>\n<meta property=\"og:description\" content=\"Mailander ha 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