{"id":1557,"date":"2016-04-20T19:39:18","date_gmt":"2016-04-20T17:39:18","guid":{"rendered":"http:\/\/case.mailander.it\/en\/project\/mido\/"},"modified":"2018-03-09T11:35:01","modified_gmt":"2018-03-09T10:35:01","slug":"mido","status":"publish","type":"project","link":"https:\/\/case.mailander.it\/en\/project\/mido\/","title":{"rendered":"Mido 2016 – Never Ending Wonder"},"content":{"rendered":"

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[\/et_pb_video][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”row” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” gutter_width=”3″ padding_mobile=”off” module_class=”video-popup white-border” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” column_padding_mobile=”on”][et_pb_column type=”3_4″][et_pb_text admin_label=”occhiello” background_layout=”light” text_orientation=”left” module_class=”kicker” text_font_size=”14″ use_border_color=”off” border_color=”#ffffff” border_style=”solid”]<\/p>\n

Case history<\/h3>\n

[\/et_pb_text][et_pb_text admin_label=”titolo” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]<\/p>\n

Mido 2016 – Never Ending Wonder<\/strong><\/h1>\n

[\/et_pb_text][et_pb_text admin_label=”keywords” background_layout=”light” text_orientation=”left” module_class=”keyword” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]<\/p>\n

Corporate\/Brand Reputation<\/a>\u00a0– Digital<\/a> – PR and Media Relations<\/a>\u00a0– Consultancy and Strategy<\/a>\u00a0– Events<\/a><\/h3>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″][et_pb_image admin_label=”Immagine” src=”https:\/\/case.mailander.it\/wp-content\/uploads\/2016\/04\/Assorelscontornato.png” show_in_lightbox=”off” url_new_window=”off” use_overlay=”off” animation=”left” sticky=”off” align=”left” force_fullwidth=”off” always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_style=”solid” module_class=”left-white-border”]<\/p>\n

[\/et_pb_image][et_pb_text admin_label=”Testo” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid” module_class=”keyword”]<\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Testo” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid” module_class=”keyword”]<\/p>\n

19\u00b0 PREMIO ASSOREL \u2013 DIGITAL MEDIA. CLIENT: MIDO<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Riga” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” gutter_width=”3″ padding_mobile=”off” module_class=”white-border” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” parallax_2=”off” parallax_method_2=”off” column_padding_mobile=”on”][et_pb_column type=”1_2″][et_pb_text admin_label=”scenario” background_layout=”light” text_orientation=”justified” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]<\/p>\n

The Scenario<\/h2>\n

MIDO, the international eyewear exhibition, is at the heart of eyewear business and fashion trends. Indeed, it has been the biggest international event dedicated to the sector in the world for over 45 years. A place that attracts players across the spectrum, from large companies and small manufacturers to emerging designers and niche brands.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″][et_pb_text admin_label=”la sifda” background_layout=”light” text_orientation=”justified” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]<\/p>\n

The Challenge<\/h2>\n

To transform a system that was predominantly B2B into a hub able to attract people all year round, working on the content while shifting the focus from only the products to customs and trends. Formulating a comprehensive integrated Media Relations, PR, Digital PR and Social Media Management strategy, Mailander enhanced the excellence and leadership of the event. The direction taken made MIDO2016 more international, more social and less of an exclusively sector event.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Riga” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” gutter_width=”3″ padding_mobile=”off” module_class=”portfolio-slider-container” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” column_padding_mobile=”on”][et_pb_column type=”4_4″][et_pb_portfolio admin_label=”Portfolio” fullwidth=”off” posts_number=”0″ show_title=”on” show_categories=”off” show_pagination=”off” background_layout=”light” hover_overlay_color=”rgba(255,255,255,0.9)” use_border_color=”off” border_color=”#ffffff” border_style=”solid” include_categories=”46,45,47,39,42,43,54,38,44,41,40″]<\/p>\n

[\/et_pb_portfolio][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

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