{"id":1559,"date":"2016-04-20T19:37:22","date_gmt":"2016-04-20T17:37:22","guid":{"rendered":"http:\/\/case.mailander.it\/en\/project\/ente-nazionale-del-turismo-della-serbia\/"},"modified":"2017-04-26T11:59:34","modified_gmt":"2017-04-26T09:59:34","slug":"national-tourism-organization-of-serbia","status":"publish","type":"project","link":"https:\/\/case.mailander.it\/en\/project\/national-tourism-organization-of-serbia\/","title":{"rendered":"National Tourism Organization of Serbia"},"content":{"rendered":"

[et_pb_section admin_label=”section” transparent_background=”off” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off” gutter_width=”3″][et_pb_row admin_label=”row” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” gutter_width=”3″ padding_mobile=”off” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” column_padding_mobile=”on” module_class=”header-case”][et_pb_column type=”4_4″][et_pb_gallery admin_label=”Galleria” gallery_ids=”598,599,600,601,602,603″ fullwidth=”on” show_title_and_caption=”off” show_pagination=”off” background_layout=”light” auto=”on” hover_overlay_color=”rgba(255,255,255,0.9)” caption_all_caps=”off” use_border_color=”off” border_color=”#ffffff” border_style=”solid” auto_speed=”3000″]<\/p>\n

[\/et_pb_gallery][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”row” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” gutter_width=”3″ padding_mobile=”off” module_class=”video-popup white-border” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” column_padding_mobile=”on”][et_pb_column type=”4_4″][et_pb_text admin_label=”occhiello” background_layout=”light” text_orientation=”left” module_class=”kicker” text_font_size=”14″ use_border_color=”off” border_color=”#ffffff” border_style=”solid”]<\/p>\n

Case history<\/h3>\n

[\/et_pb_text][et_pb_text admin_label=”titolo” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]<\/p>\n

National Tourism Organisation of Serbia.<\/strong><\/h1>\n

[\/et_pb_text][et_pb_text admin_label=”keywords” background_layout=”light” text_orientation=”left” module_class=”keyword” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]<\/p>\n

Destination Marketing<\/a>\u00a0– Digital<\/a> – PR and Media Relations<\/a>\u00a0– Consultancy and Strategy<\/a>\u00a0– Events<\/a><\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Riga” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” gutter_width=”3″ padding_mobile=”off” module_class=”white-border” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” parallax_2=”off” parallax_method_2=”off” column_padding_mobile=”on”][et_pb_column type=”1_2″][et_pb_text admin_label=”scenario” background_layout=”light” text_orientation=”justified” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]<\/p>\n

The Scenario<\/h2>\n

Mailander has represented the National Tourism Organisation of Serbia in Italy since 2006 with communications projects targeted at the media and Italian tour operators, as well as through the Organisation\u2019s involvement in trade fairs, press trips, educational tours and press conferences presenting tourism products, all accompanied by the related communications.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″][et_pb_text admin_label=”la sifda” background_layout=”light” text_orientation=”justified” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]<\/p>\n

The Challenge<\/h2>\n

To enhance the tourist appeal of Serbia in Italy. The integrated communications plan that Mailander devised to promote tourism to Serbia in Italy was centred on personalising and diversifying the communications by area to suit the distinctive characteristics of each event being communicated.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Riga” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” gutter_width=”3″ padding_mobile=”off” module_class=”portfolio-slider-container” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” column_padding_mobile=”on”][et_pb_column type=”4_4″][et_pb_portfolio admin_label=”Portfolio” fullwidth=”off” posts_number=”0″ show_title=”on” show_categories=”off” show_pagination=”off” background_layout=”light” hover_overlay_color=”rgba(255,255,255,0.9)” use_border_color=”off” border_color=”#ffffff” border_style=”solid” include_categories=”46,45,47,39,42,43,49,38,44,41,40″]<\/p>\n

[\/et_pb_portfolio][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

[et_pb_section admin_label=”section” transparent_background=”off” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off” gutter_width=”3″][et_pb_row admin_label=”row” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” gutter_width=”3″ padding_mobile=”off” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” column_padding_mobile=”on” module_class=”header-case”][et_pb_column type=”4_4″][et_pb_gallery admin_label=”Galleria” gallery_ids=”598,599,600,601,602,603″ fullwidth=”on” show_title_and_caption=”off” show_pagination=”off” background_layout=”light” auto=”on” hover_overlay_color=”rgba(255,255,255,0.9)” caption_all_caps=”off” use_border_color=”off” border_color=”#ffffff” border_style=”solid” auto_speed=”3000″] [\/et_pb_gallery][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”row” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” gutter_width=”3″ padding_mobile=”off” module_class=”video-popup white-border” allow_player_pause=”off” parallax=”off” […]<\/p>\n","protected":false},"author":1,"featured_media":836,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":""},"project_category":[39,42,49,38,41,40],"project_tag":[],"yoast_head":"\nNational Tourism Organization of Serbia - Mailander<\/title>\n<meta name=\"description\" content=\"Ente Nazionale del Turismo della Serbia: Mailander svolge attivit\u00e0 di rappresentanza in Italia, valorizzando l\u2019offerta turistica della destinazione Serbia.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"National Tourism Organization of Serbia - Mailander\" \/>\n<meta property=\"og:description\" content=\"Ente Nazionale del Turismo della Serbia: Mailander svolge attivit\u00e0 di rappresentanza in Italia, valorizzando l\u2019offerta turistica della destinazione Serbia.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/case.mailander.it\/en\/project\/national-tourism-organization-of-serbia\/\" \/>\n<meta property=\"og:site_name\" content=\"Mailander\" \/>\n<meta property=\"article:modified_time\" content=\"2017-04-26T09:59:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/case.mailander.it\/wp-content\/uploads\/2016\/04\/immagini-sito-mailander-14.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"615\" \/>\n\t<meta property=\"og:image:height\" content=\"333\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/case.mailander.it\/#website\",\"url\":\"https:\/\/case.mailander.it\/\",\"name\":\"Mailander\",\"description\":\"Shaping Communication\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/case.mailander.it\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/case.mailander.it\/en\/project\/national-tourism-organization-of-serbia\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/case.mailander.it\/wp-content\/uploads\/2016\/04\/immagini-sito-mailander-14.jpg\",\"contentUrl\":\"https:\/\/case.mailander.it\/wp-content\/uploads\/2016\/04\/immagini-sito-mailander-14.jpg\",\"width\":615,\"height\":333},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/case.mailander.it\/en\/project\/national-tourism-organization-of-serbia\/#webpage\",\"url\":\"https:\/\/case.mailander.it\/en\/project\/national-tourism-organization-of-serbia\/\",\"name\":\"National Tourism Organization of Serbia - Mailander\",\"isPartOf\":{\"@id\":\"https:\/\/case.mailander.it\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/case.mailander.it\/en\/project\/national-tourism-organization-of-serbia\/#primaryimage\"},\"datePublished\":\"2016-04-20T17:37:22+00:00\",\"dateModified\":\"2017-04-26T09:59:34+00:00\",\"description\":\"Ente Nazionale del Turismo della Serbia: Mailander svolge attivit\u00e0 di rappresentanza in Italia, valorizzando l\u2019offerta turistica della destinazione Serbia.\",\"breadcrumb\":{\"@id\":\"https:\/\/case.mailander.it\/en\/project\/national-tourism-organization-of-serbia\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/case.mailander.it\/en\/project\/national-tourism-organization-of-serbia\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/case.mailander.it\/en\/project\/national-tourism-organization-of-serbia\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/case.mailander.it\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Progetti\",\"item\":\"https:\/\/case.mailander.it\/project\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"National Tourism Organization of Serbia\"}]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"National Tourism Organization of Serbia - Mailander","description":"Ente Nazionale del Turismo della Serbia: Mailander svolge attivit\u00e0 di rappresentanza in Italia, valorizzando l\u2019offerta turistica della destinazione Serbia.","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"National Tourism Organization of Serbia - Mailander","og_description":"Ente Nazionale del Turismo della Serbia: Mailander svolge attivit\u00e0 di rappresentanza in Italia, valorizzando l\u2019offerta turistica della destinazione Serbia.","og_url":"https:\/\/case.mailander.it\/en\/project\/national-tourism-organization-of-serbia\/","og_site_name":"Mailander","article_modified_time":"2017-04-26T09:59:34+00:00","og_image":[{"width":615,"height":333,"url":"https:\/\/case.mailander.it\/wp-content\/uploads\/2016\/04\/immagini-sito-mailander-14.jpg","type":"image\/jpeg"}],"twitter_card":"summary","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/case.mailander.it\/#website","url":"https:\/\/case.mailander.it\/","name":"Mailander","description":"Shaping Communication","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/case.mailander.it\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","@id":"https:\/\/case.mailander.it\/en\/project\/national-tourism-organization-of-serbia\/#primaryimage","inLanguage":"en-US","url":"https:\/\/case.mailander.it\/wp-content\/uploads\/2016\/04\/immagini-sito-mailander-14.jpg","contentUrl":"https:\/\/case.mailander.it\/wp-content\/uploads\/2016\/04\/immagini-sito-mailander-14.jpg","width":615,"height":333},{"@type":"WebPage","@id":"https:\/\/case.mailander.it\/en\/project\/national-tourism-organization-of-serbia\/#webpage","url":"https:\/\/case.mailander.it\/en\/project\/national-tourism-organization-of-serbia\/","name":"National Tourism Organization of Serbia - Mailander","isPartOf":{"@id":"https:\/\/case.mailander.it\/#website"},"primaryImageOfPage":{"@id":"https:\/\/case.mailander.it\/en\/project\/national-tourism-organization-of-serbia\/#primaryimage"},"datePublished":"2016-04-20T17:37:22+00:00","dateModified":"2017-04-26T09:59:34+00:00","description":"Ente Nazionale del Turismo della Serbia: Mailander svolge attivit\u00e0 di rappresentanza in Italia, valorizzando l\u2019offerta turistica della destinazione Serbia.","breadcrumb":{"@id":"https:\/\/case.mailander.it\/en\/project\/national-tourism-organization-of-serbia\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/case.mailander.it\/en\/project\/national-tourism-organization-of-serbia\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/case.mailander.it\/en\/project\/national-tourism-organization-of-serbia\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/case.mailander.it\/en\/"},{"@type":"ListItem","position":2,"name":"Progetti","item":"https:\/\/case.mailander.it\/project\/"},{"@type":"ListItem","position":3,"name":"National Tourism Organization of Serbia"}]}]}},"_links":{"self":[{"href":"https:\/\/case.mailander.it\/en\/wp-json\/wp\/v2\/project\/1559"}],"collection":[{"href":"https:\/\/case.mailander.it\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/case.mailander.it\/en\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/case.mailander.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/case.mailander.it\/en\/wp-json\/wp\/v2\/comments?post=1559"}],"version-history":[{"count":5,"href":"https:\/\/case.mailander.it\/en\/wp-json\/wp\/v2\/project\/1559\/revisions"}],"predecessor-version":[{"id":2503,"href":"https:\/\/case.mailander.it\/en\/wp-json\/wp\/v2\/project\/1559\/revisions\/2503"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/case.mailander.it\/en\/wp-json\/wp\/v2\/media\/836"}],"wp:attachment":[{"href":"https:\/\/case.mailander.it\/en\/wp-json\/wp\/v2\/media?parent=1559"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/case.mailander.it\/en\/wp-json\/wp\/v2\/project_category?post=1559"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/case.mailander.it\/en\/wp-json\/wp\/v2\/project_tag?post=1559"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}