{"id":1561,"date":"2016-04-20T19:35:17","date_gmt":"2016-04-20T17:35:17","guid":{"rendered":"http:\/\/case.mailander.it\/en\/project\/progetto-marketing-linternazionalizzazione-del-sistema-territoriale-modenese\/"},"modified":"2017-04-26T12:00:02","modified_gmt":"2017-04-26T10:00:02","slug":"modenas-regional-network","status":"publish","type":"project","link":"https:\/\/case.mailander.it\/en\/project\/modenas-regional-network\/","title":{"rendered":"Territorial marketing project for the internationalization process of Modena\u2019s regional network"},"content":{"rendered":"

[et_pb_section admin_label=”section” transparent_background=”off” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off” gutter_width=”3″][et_pb_row admin_label=”row” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” gutter_width=”3″ padding_mobile=”off” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” column_padding_mobile=”on” module_class=”header-case”][et_pb_column type=”4_4″][et_pb_image admin_label=”Immagine” src=”https:\/\/case.mailander.it\/wp-content\/uploads\/2016\/04\/immagini-sito-mailander-42.jpg” show_in_lightbox=”off” url_new_window=”off” animation=”off” sticky=”off” align=”center” force_fullwidth=”on” always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_style=”solid” use_overlay=”off”]<\/p>\n

[\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”row” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” gutter_width=”3″ padding_mobile=”off” module_class=”video-popup white-border” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” column_padding_mobile=”on”][et_pb_column type=”4_4″][et_pb_text admin_label=”occhiello” background_layout=”light” text_orientation=”left” module_class=”kicker” text_font_size=”14″ use_border_color=”off” border_color=”#ffffff” border_style=”solid”]<\/p>\n

Case history<\/h3>\n

[\/et_pb_text][et_pb_text admin_label=”titolo” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]<\/p>\n

Modena.<\/strong><\/h1>\n

[\/et_pb_text][et_pb_text admin_label=”keywords” background_layout=”light” text_orientation=”left” module_class=”keyword” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]<\/p>\n

Destination Marketing<\/a>\u00a0– Digital<\/a> – PR and Media Relations<\/a>\u00a0– Consultancy and Strategy<\/a>\u00a0– Events<\/a>\u00a0– Market positioning<\/a><\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Riga” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” gutter_width=”3″ padding_mobile=”off” module_class=”white-border” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” parallax_2=”off” parallax_method_2=”off” column_padding_mobile=”on”][et_pb_column type=”1_2″][et_pb_text admin_label=”scenario” background_layout=”light” text_orientation=”justified” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]<\/p>\n

The Scenario<\/h2>\n

Modena\u2019s economic and arts organisations decided to utilise destination marketing in Italy and worldwide as the vehicle for a strategic project to reposition Modena\u2019s image both for the arts and tourism, and to attract investment.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″][et_pb_text admin_label=”la sifda” background_layout=”light” text_orientation=”justified” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]<\/p>\n

The Challenge<\/h2>\n

Mailander managed an Italian and international integrated communications and destination marketing project for the Modena Chamber of Commerce with the objective of equipping the area system with the tools and a development plan to enhance the image and support the growth of Modena. A strong driver of this image of excellence was the launch of the Enzo Ferrari House Museum, undertaken by Mailander as part of the strategic plan.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Riga” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” gutter_width=”3″ padding_mobile=”off” module_class=”portfolio-slider-container” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” column_padding_mobile=”on”][et_pb_column type=”4_4″][et_pb_portfolio admin_label=”Portfolio” fullwidth=”off” posts_number=”0″ show_title=”on” show_categories=”off” show_pagination=”off” background_layout=”light” hover_overlay_color=”rgba(255,255,255,0.9)” use_border_color=”off” border_color=”#ffffff” border_style=”solid” include_categories=”46,45,47,39,42,43,49,38,44,41,40″]<\/p>\n

[\/et_pb_portfolio][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

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