{"id":1563,"date":"2016-04-20T19:31:56","date_gmt":"2016-04-20T17:31:56","guid":{"rendered":"http:\/\/case.mailander.it\/en\/project\/expoferroviaria-e-intertunnel\/"},"modified":"2017-04-26T12:00:33","modified_gmt":"2017-04-26T10:00:33","slug":"expoferroviaria-e-intertunnel","status":"publish","type":"project","link":"https:\/\/case.mailander.it\/en\/project\/expoferroviaria-e-intertunnel\/","title":{"rendered":"Expoferroviaria e intertunnel"},"content":{"rendered":"

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[\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”row” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” gutter_width=”3″ padding_mobile=”off” module_class=”video-popup white-border” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” column_padding_mobile=”on”][et_pb_column type=”4_4″][et_pb_text admin_label=”occhiello” background_layout=”light” text_orientation=”left” module_class=”kicker” text_font_size=”14″ use_border_color=”off” border_color=”#ffffff” border_style=”solid”]<\/p>\n

Case history<\/h3>\n

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EXPO Ferroviaria.<\/strong><\/h1>\n

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Corporate\/Brand Reputation<\/a>\u00a0– Digital<\/a> – PR and Media Relations<\/a>\u00a0– Consultancy and Strategy<\/a><\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Riga” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” gutter_width=”3″ padding_mobile=”off” module_class=”white-border” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” parallax_2=”off” parallax_method_2=”off” column_padding_mobile=”on”][et_pb_column type=”1_2″][et_pb_text admin_label=”scenario” background_layout=”light” text_orientation=”justified” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]<\/p>\n

The Scenario<\/h2>\n

EXPO Ferroviaria is the main international railway industry event in Italy, organised every two years by Mack Brooks Exhibitions. The fair has become an occasion for the transport industry to reaffirm its role as a driver of development, and for exhibitors to present their sector-leading technology and know-how, generating business opportunities in Italy and Europe.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″][et_pb_text admin_label=”la sifda” background_layout=”light” text_orientation=”justified” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]<\/p>\n

The Challenge<\/h2>\n

To increase the awareness and involvement of local, Italian and European institutional, political and economic actors by promoting the event to the generalist as well as specialist press. Mailander acted as the global consultant and key partner for the expo\u2019s public and media relations, tasked in particular with the concepts and design of the opening convention, the coordinated image of the event and the management of its social content.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Riga” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” gutter_width=”3″ padding_mobile=”off” module_class=”portfolio-slider-container” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” column_padding_mobile=”on”][et_pb_column type=”4_4″][et_pb_portfolio admin_label=”Portfolio” fullwidth=”off” posts_number=”0″ show_title=”on” show_categories=”off” show_pagination=”off” background_layout=”light” hover_overlay_color=”rgba(255,255,255,0.9)” use_border_color=”off” border_color=”#ffffff” border_style=”solid” include_categories=”46,45,47,39,42,43,54,38,44,41,40″]<\/p>\n

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