{"id":1564,"date":"2016-04-20T19:06:21","date_gmt":"2016-04-20T17:06:21","guid":{"rendered":"http:\/\/case.mailander.it\/en\/project\/congresso-mondiale-degli-architetti\/"},"modified":"2017-04-26T12:00:57","modified_gmt":"2017-04-26T10:00:57","slug":"xxiii-world-congress-of-architecture","status":"publish","type":"project","link":"https:\/\/case.mailander.it\/en\/project\/xxiii-world-congress-of-architecture\/","title":{"rendered":"XXIII World Congress of Architecture"},"content":{"rendered":"

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[\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”row” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” gutter_width=”3″ padding_mobile=”off” module_class=”video-popup white-border” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” column_padding_mobile=”on”][et_pb_column type=”4_4″][et_pb_text admin_label=”occhiello” background_layout=”light” text_orientation=”left” module_class=”kicker” text_font_size=”14″ use_border_color=”off” border_color=”#ffffff” border_style=”solid”]<\/p>\n

Case history<\/h3>\n

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Architects\u2019 world congress.<\/strong><\/h1>\n

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Corporate\/Brand Reputation<\/a>\u00a0– Digital<\/a> – PR and Media Relations<\/a>\u00a0– Consultancy and Strategy<\/a>\u00a0– Events<\/a><\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Riga” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” gutter_width=”3″ padding_mobile=”off” module_class=”white-border” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” parallax_2=”off” parallax_method_2=”off” column_padding_mobile=”on”][et_pb_column type=”1_2″][et_pb_text admin_label=”scenario” background_layout=”light” text_orientation=”justified” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]<\/p>\n

The Scenario<\/h2>\n

In 2008, the International Union of Architects (UIA) organised its world congress in Turin. It was the first time the event was held in Italy and it had invited many renowned speakers, including Kengo Kuma, Massimiliano Fuksas, Mathias Klots, Peter Eisenman, Teodoro Gonzalez de L\u00e9on, Terunobu Fujimori, Dominique Perrault and 2006 Nobel Peace Prize winner Muhammad Yunus.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″][et_pb_text admin_label=”la sifda” background_layout=”light” text_orientation=”justified” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]<\/p>\n

The Challenge<\/h2>\n

To develop a plan to build expectations and involvement during the period leading up to the event. Over 100 cultural events and architecture exhibitions followed on from the Congress. The city used the World Congress as a powerful international destination marketing lever, linking the high profile content with Turin\u2019s continual artistic, cultural and architectural reinvention.<\/p>\n

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