{"id":1567,"date":"2016-04-20T19:01:19","date_gmt":"2016-04-20T17:01:19","guid":{"rendered":"http:\/\/case.mailander.it\/en\/project\/giochi-olimpici-torino-2006\/"},"modified":"2017-04-26T12:01:52","modified_gmt":"2017-04-26T10:01:52","slug":"turin-2006-winter-olympics","status":"publish","type":"project","link":"https:\/\/case.mailander.it\/en\/project\/turin-2006-winter-olympics\/","title":{"rendered":"Turin 2006 Winter Olympics"},"content":{"rendered":"<p>[et_pb_section admin_label=&#8221;section&#8221; transparent_background=&#8221;off&#8221; allow_player_pause=&#8221;off&#8221; inner_shadow=&#8221;off&#8221; parallax=&#8221;off&#8221; parallax_method=&#8221;off&#8221; padding_mobile=&#8221;off&#8221; make_fullwidth=&#8221;off&#8221; use_custom_width=&#8221;off&#8221; width_unit=&#8221;on&#8221; make_equal=&#8221;off&#8221; use_custom_gutter=&#8221;off&#8221; gutter_width=&#8221;3&#8243;][et_pb_row admin_label=&#8221;row&#8221; make_fullwidth=&#8221;off&#8221; use_custom_width=&#8221;off&#8221; width_unit=&#8221;on&#8221; use_custom_gutter=&#8221;off&#8221; gutter_width=&#8221;3&#8243; padding_mobile=&#8221;off&#8221; allow_player_pause=&#8221;off&#8221; parallax=&#8221;off&#8221; parallax_method=&#8221;off&#8221; make_equal=&#8221;off&#8221; parallax_1=&#8221;off&#8221; parallax_method_1=&#8221;off&#8221; column_padding_mobile=&#8221;on&#8221; module_class=&#8221;header-case&#8221;][et_pb_column type=&#8221;4_4&#8243;][et_pb_image admin_label=&#8221;Immagine&#8221; src=&#8221;https:\/\/case.mailander.it\/wp-content\/uploads\/2016\/04\/immagini-sito-mailander-43.jpg&#8221; show_in_lightbox=&#8221;off&#8221; url_new_window=&#8221;off&#8221; animation=&#8221;off&#8221; sticky=&#8221;off&#8221; align=&#8221;center&#8221; force_fullwidth=&#8221;on&#8221; always_center_on_mobile=&#8221;on&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; use_overlay=&#8221;off&#8221;]<\/p>\n<p>[\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;row&#8221; make_fullwidth=&#8221;off&#8221; use_custom_width=&#8221;off&#8221; width_unit=&#8221;on&#8221; use_custom_gutter=&#8221;off&#8221; gutter_width=&#8221;3&#8243; padding_mobile=&#8221;off&#8221; module_class=&#8221;video-popup white-border&#8221; allow_player_pause=&#8221;off&#8221; parallax=&#8221;off&#8221; parallax_method=&#8221;off&#8221; make_equal=&#8221;off&#8221; parallax_1=&#8221;off&#8221; parallax_method_1=&#8221;off&#8221; column_padding_mobile=&#8221;on&#8221;][et_pb_column type=&#8221;3_4&#8243;][et_pb_text admin_label=&#8221;occhiello&#8221; background_layout=&#8221;light&#8221; text_orientation=&#8221;left&#8221; module_class=&#8221;kicker&#8221; text_font_size=&#8221;14&#8243; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<h3>Case history<\/h3>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;titolo&#8221; background_layout=&#8221;light&#8221; text_orientation=&#8221;left&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<h1><strong>Olympic Games.<\/strong><\/h1>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;keywords&#8221; background_layout=&#8221;light&#8221; text_orientation=&#8221;left&#8221; module_class=&#8221;keyword&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<h3><a href=\"\/en\/areas\/destination-marketing\/\">Destination Marketing<\/a> &#8211; <a href=\"\/en\/crossmedia\/media-relations\/\">PR and Media Relations<\/a>\u00a0&#8211; <a href=\"\/en\/crossmedia\/consultancy-and-strategy\/\">Consultancy and Strategy<\/a>\u00a0&#8211; <a href=\"\/en\/areas\/market-positioning\/\">Market positioning<\/a><\/h3>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243;][et_pb_image admin_label=&#8221;Immagine&#8221; src=&#8221;https:\/\/case.mailander.it\/wp-content\/uploads\/2015\/12\/premi-06.png&#8221; show_in_lightbox=&#8221;off&#8221; url_new_window=&#8221;off&#8221; animation=&#8221;off&#8221; sticky=&#8221;on&#8221; align=&#8221;left&#8221; module_class=&#8221;left-white-border&#8221; force_fullwidth=&#8221;off&#8221; always_center_on_mobile=&#8221;on&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<p>[\/et_pb_image][et_pb_text admin_label=&#8221;Testo&#8221; background_layout=&#8221;light&#8221; text_orientation=&#8221;center&#8221; module_class=&#8221;keyword&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Testo&#8221; background_layout=&#8221;light&#8221; text_orientation=&#8221;center&#8221; module_class=&#8221;keyword&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<h3>9\u00b0 PREMIO ASSOREL \u2013 COMMUNICATION FOR PUBLIC ADMINISTRATION ON TV NETWORK \u2013 XX OLYMPIC GAMES 2006 TURIN<\/h3>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;Riga&#8221; make_fullwidth=&#8221;off&#8221; use_custom_width=&#8221;off&#8221; width_unit=&#8221;on&#8221; use_custom_gutter=&#8221;off&#8221; gutter_width=&#8221;3&#8243; padding_mobile=&#8221;off&#8221; module_class=&#8221;white-border&#8221; allow_player_pause=&#8221;off&#8221; parallax=&#8221;off&#8221; parallax_method=&#8221;off&#8221; make_equal=&#8221;off&#8221; parallax_1=&#8221;off&#8221; parallax_method_1=&#8221;off&#8221; parallax_2=&#8221;off&#8221; parallax_method_2=&#8221;off&#8221; column_padding_mobile=&#8221;on&#8221;][et_pb_column type=&#8221;1_2&#8243;][et_pb_text admin_label=&#8221;scenario&#8221; background_layout=&#8221;light&#8221; text_orientation=&#8221;justified&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<h2>The Scenario<\/h2>\n<p>During the XX Olympic Winter Games in Turin in 2006, it was necessary to create a plan to involve the major television networks on behalf of the Turin city authorities, Piedmont regional authorities, Turin provincial authorities and Turin Olympic Broadcasting Organization. Mailander\u2019s support included the creation of audiovisual content collected in a video bank and direct support for the production crews in the region.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243;][et_pb_text admin_label=&#8221;la sifda&#8221; background_layout=&#8221;light&#8221; text_orientation=&#8221;justified&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221;]<\/p>\n<h2>The Challenge<\/h2>\n<p>To involve over 90 TV networks from 39 countries around the world with a total of 480 films. Thanks to Mailander\u2019s initiative, the city of Turin was seen in the homes of over 3.5 billion people. In addition to creating an online portal with all the Olympic Games content, Mailander also provided short video reports filmed throughout the region which were broadcast daily between the live reporting of the Winter Olympics events.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;Riga&#8221; make_fullwidth=&#8221;off&#8221; use_custom_width=&#8221;off&#8221; width_unit=&#8221;on&#8221; use_custom_gutter=&#8221;off&#8221; gutter_width=&#8221;3&#8243; padding_mobile=&#8221;off&#8221; module_class=&#8221;portfolio-slider-container&#8221; allow_player_pause=&#8221;off&#8221; parallax=&#8221;off&#8221; parallax_method=&#8221;off&#8221; make_equal=&#8221;off&#8221; parallax_1=&#8221;off&#8221; parallax_method_1=&#8221;off&#8221; column_padding_mobile=&#8221;on&#8221;][et_pb_column type=&#8221;4_4&#8243;][et_pb_portfolio admin_label=&#8221;Portfolio&#8221; fullwidth=&#8221;off&#8221; posts_number=&#8221;0&#8243; show_title=&#8221;on&#8221; show_categories=&#8221;off&#8221; show_pagination=&#8221;off&#8221; background_layout=&#8221;light&#8221; hover_overlay_color=&#8221;rgba(255,255,255,0.9)&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; include_categories=&#8221;46,45,47,39,42,43,49,38,44,41,40&#8243;]<\/p>\n<p>[\/et_pb_portfolio][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[et_pb_section admin_label=&#8221;section&#8221; transparent_background=&#8221;off&#8221; allow_player_pause=&#8221;off&#8221; inner_shadow=&#8221;off&#8221; parallax=&#8221;off&#8221; parallax_method=&#8221;off&#8221; padding_mobile=&#8221;off&#8221; make_fullwidth=&#8221;off&#8221; use_custom_width=&#8221;off&#8221; width_unit=&#8221;on&#8221; make_equal=&#8221;off&#8221; use_custom_gutter=&#8221;off&#8221; gutter_width=&#8221;3&#8243;][et_pb_row admin_label=&#8221;row&#8221; make_fullwidth=&#8221;off&#8221; use_custom_width=&#8221;off&#8221; width_unit=&#8221;on&#8221; use_custom_gutter=&#8221;off&#8221; gutter_width=&#8221;3&#8243; padding_mobile=&#8221;off&#8221; allow_player_pause=&#8221;off&#8221; parallax=&#8221;off&#8221; parallax_method=&#8221;off&#8221; make_equal=&#8221;off&#8221; parallax_1=&#8221;off&#8221; parallax_method_1=&#8221;off&#8221; column_padding_mobile=&#8221;on&#8221; module_class=&#8221;header-case&#8221;][et_pb_column type=&#8221;4_4&#8243;][et_pb_image admin_label=&#8221;Immagine&#8221; src=&#8221;https:\/\/case.mailander.it\/wp-content\/uploads\/2016\/04\/immagini-sito-mailander-43.jpg&#8221; show_in_lightbox=&#8221;off&#8221; url_new_window=&#8221;off&#8221; animation=&#8221;off&#8221; sticky=&#8221;off&#8221; align=&#8221;center&#8221; force_fullwidth=&#8221;on&#8221; always_center_on_mobile=&#8221;on&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; use_overlay=&#8221;off&#8221;] [\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;row&#8221; make_fullwidth=&#8221;off&#8221; use_custom_width=&#8221;off&#8221; width_unit=&#8221;on&#8221; use_custom_gutter=&#8221;off&#8221; gutter_width=&#8221;3&#8243; padding_mobile=&#8221;off&#8221; module_class=&#8221;video-popup white-border&#8221; allow_player_pause=&#8221;off&#8221; parallax=&#8221;off&#8221; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1129,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":""},"project_category":[50,38,44,41,40],"project_tag":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Giochi Olimpici Torino 2006 - Mailander<\/title>\n<meta name=\"description\" content=\"Torino 2006, Giochi Olimpici Invernali. 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