{"id":1571,"date":"2016-04-20T18:59:17","date_gmt":"2016-04-20T16:59:17","guid":{"rendered":"http:\/\/case.mailander.it\/en\/project\/minas-gerais\/"},"modified":"2017-04-26T12:02:23","modified_gmt":"2017-04-26T10:02:23","slug":"minas-gerais","status":"publish","type":"project","link":"https:\/\/case.mailander.it\/en\/project\/minas-gerais\/","title":{"rendered":"Minas Gerais"},"content":{"rendered":"

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Case history<\/h3>\n

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Minas Gerais Week in Piedmont.<\/strong><\/h1>\n

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PR and Media Relations<\/a>\u00a0– Consultancy and Strategy<\/a>\u00a0– Events<\/a><\/h3>\n

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[\/et_pb_text][et_pb_text admin_label=”Testo” background_layout=”light” text_orientation=”center” module_class=”keyword” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]<\/p>\n

BEST EVENT AWARDS 2009 \u2013 BEST CULTURAL EVENT MINAS GERAIS WEEK IN ITALY<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Riga” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” gutter_width=”3″ padding_mobile=”off” module_class=”white-border” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” parallax_2=”off” parallax_method_2=”off” column_padding_mobile=”on”][et_pb_column type=”1_2″][et_pb_text admin_label=”scenario” background_layout=”light” text_orientation=”justified” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]<\/p>\n

The Scenario<\/h2>\n

Minas Gerais is a state in Brazil and Belo Horizonte is its capital city. In 2009, \u201cMinas Gerais Week in Piedmont\u201d was held with the aim not only of promoting tourism, but also of strengthening the strong mutual ties between the two regions and developing effective economic, academic and scientific collaboration between them.<\/p>\n

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The Challenge<\/h2>\n

Over 50 events were organised and coordinated together with a themed exhibition, all conceived to communicate and promote the event locally and across Italy, to involve people all around the country and to heighten the interest of the sector and generalist press in a week full of events and shows, plays, exhibitions, concerts, food and wine tastings, seminars and country presentations.<\/p>\n

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