{"id":1572,"date":"2016-04-20T18:57:28","date_gmt":"2016-04-20T16:57:28","guid":{"rendered":"http:\/\/case.mailander.it\/en\/project\/museo-nazionale-dellautomobile-torino\/"},"modified":"2017-04-26T12:02:59","modified_gmt":"2017-04-26T10:02:59","slug":"museo-nazionale-dellautomobile-torino","status":"publish","type":"project","link":"https:\/\/case.mailander.it\/en\/project\/museo-nazionale-dellautomobile-torino\/","title":{"rendered":"Museo nazionale dell’automobile di Torino"},"content":{"rendered":"

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Case history<\/h3>\n

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Turin Automobile Museum.<\/strong><\/h1>\n

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Destination Marketing<\/a> – Digital<\/a> – PR and Media Relations<\/a>\u00a0– Consultancy and Strategy<\/a>\u00a0– Events<\/a><\/h3>\n

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BEST EVENT AWARDS 2011 \u2013 NOTORIETY\/PRESS FEEDBACK \u2013 SPECIAL PRIZE TERRITORIAL SETTING \u2013 THE NEW MUSEO NAZIONALE DELL\u2019AUTOMOBILE OF TORINO<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Riga” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” gutter_width=”3″ padding_mobile=”off” module_class=”white-border” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” parallax_2=”off” parallax_method_2=”off” column_padding_mobile=”on”][et_pb_column type=”1_2″][et_pb_text admin_label=”scenario” background_layout=”light” text_orientation=”justified” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]<\/p>\n

The Scenario<\/h2>\n

This historic automobile museum in a city that\u2019s a symbol of Italy\u2019s automotive prowess was opened in 2011, following a four-year refurbishment designed and conceived by the architect Cino Zucchi and the exhibition designer Fran\u00e7ois Confino. The museum was transformed as a result, becoming one of the great cultural, social and lifestyle ambassadors of Turin and Italy on the international stage.<\/p>\n

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The Challenge<\/h2>\n

A public relations and communications project centred on the innovative content of the museum and on showcasing it as an integral and enriching element in an international destination marketing plan. The reopening of the museum was the centrepiece of a large event launching the celebrations to mark the 150th anniversary of the unification of Italy.<\/p>\n

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