{"id":1575,"date":"2016-04-20T18:54:05","date_gmt":"2016-04-20T16:54:05","guid":{"rendered":"http:\/\/case.mailander.it\/en\/project\/torino-lione\/"},"modified":"2017-04-26T12:03:25","modified_gmt":"2017-04-26T10:03:25","slug":"torino-lyon","status":"publish","type":"project","link":"https:\/\/case.mailander.it\/en\/project\/torino-lyon\/","title":{"rendered":"Torino – Lyon"},"content":{"rendered":"

[et_pb_section admin_label=”section” transparent_background=”off” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off” gutter_width=”3″][et_pb_row admin_label=”row” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” gutter_width=”3″ padding_mobile=”off” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” column_padding_mobile=”on” module_class=”header-case”][et_pb_column type=”4_4″][et_pb_video admin_label=”Video” src=”https:\/\/www.youtube.com\/watch?v=0sXBEgJddiU” src_webm=”https:\/\/www.youtube.com\/watch?v=0sXBEgJddiU”]<\/p>\n

[\/et_pb_video][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”row” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” gutter_width=”3″ padding_mobile=”off” module_class=”video-popup white-border” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” column_padding_mobile=”on”][et_pb_column type=”3_4″][et_pb_text admin_label=”occhiello” background_layout=”light” text_orientation=”left” module_class=”kicker” text_font_size=”14″ use_border_color=”off” border_color=”#ffffff” border_style=”solid”]<\/p>\n

Case history<\/h3>\n

[\/et_pb_text][et_pb_text admin_label=”titolo” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]<\/p>\n

Turin-Lyon.<\/strong><\/h1>\n

[\/et_pb_text][et_pb_text admin_label=”keywords” background_layout=”light” text_orientation=”left” module_class=”keyword” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]<\/p>\n

PR and Media Relations<\/a>\u00a0– Economic and financial communications<\/a> – Crisis management<\/a> – Consultancy and Strategy<\/a>\u00a0–\u00a0Corporate\/Brand Reputation<\/a><\/h3>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″][et_pb_image admin_label=”Immagine” src=”https:\/\/case.mailander.it\/wp-content\/uploads\/2016\/04\/premi-02.png” show_in_lightbox=”off” url_new_window=”off” animation=”off” sticky=”on” align=”left” module_class=”left-white-border” force_fullwidth=”off” always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]<\/p>\n

[\/et_pb_image][et_pb_text admin_label=”Testo” background_layout=”light” text_orientation=”center” module_class=”keyword” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]<\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Testo” background_layout=”light” text_orientation=”center” module_class=”keyword” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]<\/p>\n

16\u00b0 PREMIO ASSOREL \u2013 COMMUNICATION FOR PUBLIC ADMINISTRATION \u2013 SPECIAL MENTION \u2013 TORINO \u2013 LIONE. MANAGING HIGH SPEED COMMUNICATION.<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Riga” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” gutter_width=”3″ padding_mobile=”off” module_class=”white-border” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” parallax_2=”off” parallax_method_2=”off” column_padding_mobile=”on”][et_pb_column type=”1_2″][et_pb_text admin_label=”scenario” background_layout=”light” text_orientation=”justified” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]<\/p>\n

The Scenario<\/h2>\n

The works for the cross-frontier Turin-Lyon high speed railway link between Italy and France have been the subject of delays, protests and polemic as a complex project involving different institutional bodies and especially the populations living in the areas that the line passes through. The link, which forms part of the Mediterranean corridor, is one of the European Union\u2019s priority projects.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″][et_pb_text admin_label=”la sifda” background_layout=”light” text_orientation=”justified” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]<\/p>\n

The Challenge<\/h2>\n

To manage a Hot Topic all year round through a strategy integrating institutional relations, local area communications, media relations, crisis management and digital PR. The objectives were to explain the project to the local populations, general public and media, to manage positively the reputation of the company responsible for the line (Lyon Turin Ferroviaire \u2013 LTF), to respond promptly to any problems and to disseminate information.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Riga” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” gutter_width=”3″ padding_mobile=”off” module_class=”portfolio-slider-container” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” column_padding_mobile=”on”][et_pb_column type=”4_4″][et_pb_portfolio admin_label=”Portfolio” fullwidth=”off” posts_number=”0″ show_title=”on” show_categories=”off” show_pagination=”off” background_layout=”light” hover_overlay_color=”rgba(255,255,255,0.9)” use_border_color=”off” border_color=”#ffffff” border_style=”solid” include_categories=”46,45,47,39,42,43,51,38,44,41,40″]<\/p>\n

[\/et_pb_portfolio][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

[et_pb_section admin_label=”section” transparent_background=”off” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off” gutter_width=”3″][et_pb_row admin_label=”row” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” gutter_width=”3″ padding_mobile=”off” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” column_padding_mobile=”on” module_class=”header-case”][et_pb_column type=”4_4″][et_pb_video admin_label=”Video” src=”https:\/\/www.youtube.com\/watch?v=0sXBEgJddiU” src_webm=”https:\/\/www.youtube.com\/watch?v=0sXBEgJddiU”] [\/et_pb_video][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”row” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” gutter_width=”3″ padding_mobile=”off” module_class=”video-popup white-border” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” column_padding_mobile=”on”][et_pb_column type=”3_4″][et_pb_text admin_label=”occhiello” background_layout=”light” text_orientation=”left” module_class=”kicker” […]<\/p>\n","protected":false},"author":1,"featured_media":856,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":""},"project_category":[45,54,41,40],"project_tag":[],"yoast_head":"\nTorino - Lyon - Mailander<\/title>\n<meta name=\"description\" content=\"Il cantiere dell\u2019Alta Velocit\u00e0 tra Italia e Francia, un hot topic che, nel progetto di Mailander, va spiegato ai cittadini tutelando la reputazione di LTF.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Torino - Lyon - Mailander\" \/>\n<meta property=\"og:description\" content=\"Il cantiere dell\u2019Alta Velocit\u00e0 tra Italia e Francia, un hot topic che, nel progetto di Mailander, va spiegato ai cittadini tutelando la reputazione di LTF.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/case.mailander.it\/en\/project\/torino-lyon\/\" \/>\n<meta property=\"og:site_name\" content=\"Mailander\" \/>\n<meta property=\"article:modified_time\" content=\"2017-04-26T10:03:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/case.mailander.it\/wp-content\/uploads\/2016\/04\/immagini-sito-mailander-18.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"615\" \/>\n\t<meta property=\"og:image:height\" content=\"333\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/case.mailander.it\/#website\",\"url\":\"https:\/\/case.mailander.it\/\",\"name\":\"Mailander\",\"description\":\"Shaping Communication\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/case.mailander.it\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/case.mailander.it\/en\/project\/torino-lyon\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/case.mailander.it\/wp-content\/uploads\/2016\/04\/immagini-sito-mailander-18.jpg\",\"contentUrl\":\"https:\/\/case.mailander.it\/wp-content\/uploads\/2016\/04\/immagini-sito-mailander-18.jpg\",\"width\":615,\"height\":333},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/case.mailander.it\/en\/project\/torino-lyon\/#webpage\",\"url\":\"https:\/\/case.mailander.it\/en\/project\/torino-lyon\/\",\"name\":\"Torino - Lyon - Mailander\",\"isPartOf\":{\"@id\":\"https:\/\/case.mailander.it\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/case.mailander.it\/en\/project\/torino-lyon\/#primaryimage\"},\"datePublished\":\"2016-04-20T16:54:05+00:00\",\"dateModified\":\"2017-04-26T10:03:25+00:00\",\"description\":\"Il cantiere dell\u2019Alta Velocit\u00e0 tra Italia e Francia, un hot topic che, nel progetto di Mailander, va spiegato ai cittadini tutelando la reputazione di LTF.\",\"breadcrumb\":{\"@id\":\"https:\/\/case.mailander.it\/en\/project\/torino-lyon\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/case.mailander.it\/en\/project\/torino-lyon\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/case.mailander.it\/en\/project\/torino-lyon\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/case.mailander.it\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Progetti\",\"item\":\"https:\/\/case.mailander.it\/project\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Torino – Lyon\"}]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Torino - Lyon - Mailander","description":"Il cantiere dell\u2019Alta Velocit\u00e0 tra Italia e Francia, un hot topic che, nel progetto di Mailander, va spiegato ai cittadini tutelando la reputazione di LTF.","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Torino - Lyon - Mailander","og_description":"Il cantiere dell\u2019Alta Velocit\u00e0 tra Italia e Francia, un hot topic che, nel progetto di Mailander, va spiegato ai cittadini tutelando la reputazione di LTF.","og_url":"https:\/\/case.mailander.it\/en\/project\/torino-lyon\/","og_site_name":"Mailander","article_modified_time":"2017-04-26T10:03:25+00:00","og_image":[{"width":615,"height":333,"url":"https:\/\/case.mailander.it\/wp-content\/uploads\/2016\/04\/immagini-sito-mailander-18.jpg","type":"image\/jpeg"}],"twitter_card":"summary","twitter_misc":{"Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/case.mailander.it\/#website","url":"https:\/\/case.mailander.it\/","name":"Mailander","description":"Shaping Communication","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/case.mailander.it\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","@id":"https:\/\/case.mailander.it\/en\/project\/torino-lyon\/#primaryimage","inLanguage":"en-US","url":"https:\/\/case.mailander.it\/wp-content\/uploads\/2016\/04\/immagini-sito-mailander-18.jpg","contentUrl":"https:\/\/case.mailander.it\/wp-content\/uploads\/2016\/04\/immagini-sito-mailander-18.jpg","width":615,"height":333},{"@type":"WebPage","@id":"https:\/\/case.mailander.it\/en\/project\/torino-lyon\/#webpage","url":"https:\/\/case.mailander.it\/en\/project\/torino-lyon\/","name":"Torino - Lyon - Mailander","isPartOf":{"@id":"https:\/\/case.mailander.it\/#website"},"primaryImageOfPage":{"@id":"https:\/\/case.mailander.it\/en\/project\/torino-lyon\/#primaryimage"},"datePublished":"2016-04-20T16:54:05+00:00","dateModified":"2017-04-26T10:03:25+00:00","description":"Il cantiere dell\u2019Alta Velocit\u00e0 tra Italia e Francia, un hot topic che, nel progetto di Mailander, va spiegato ai cittadini tutelando la reputazione di LTF.","breadcrumb":{"@id":"https:\/\/case.mailander.it\/en\/project\/torino-lyon\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/case.mailander.it\/en\/project\/torino-lyon\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/case.mailander.it\/en\/project\/torino-lyon\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/case.mailander.it\/en\/"},{"@type":"ListItem","position":2,"name":"Progetti","item":"https:\/\/case.mailander.it\/project\/"},{"@type":"ListItem","position":3,"name":"Torino – Lyon"}]}]}},"_links":{"self":[{"href":"https:\/\/case.mailander.it\/en\/wp-json\/wp\/v2\/project\/1575"}],"collection":[{"href":"https:\/\/case.mailander.it\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/case.mailander.it\/en\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/case.mailander.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/case.mailander.it\/en\/wp-json\/wp\/v2\/comments?post=1575"}],"version-history":[{"count":8,"href":"https:\/\/case.mailander.it\/en\/wp-json\/wp\/v2\/project\/1575\/revisions"}],"predecessor-version":[{"id":2511,"href":"https:\/\/case.mailander.it\/en\/wp-json\/wp\/v2\/project\/1575\/revisions\/2511"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/case.mailander.it\/en\/wp-json\/wp\/v2\/media\/856"}],"wp:attachment":[{"href":"https:\/\/case.mailander.it\/en\/wp-json\/wp\/v2\/media?parent=1575"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/case.mailander.it\/en\/wp-json\/wp\/v2\/project_category?post=1575"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/case.mailander.it\/en\/wp-json\/wp\/v2\/project_tag?post=1575"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}