{"id":1576,"date":"2016-04-20T18:49:15","date_gmt":"2016-04-20T16:49:15","guid":{"rendered":"http:\/\/case.mailander.it\/en\/project\/museo-casa-enzo-ferrari\/"},"modified":"2017-04-26T12:03:52","modified_gmt":"2017-04-26T10:03:52","slug":"museo-casa-enzo-ferrari","status":"publish","type":"project","link":"https:\/\/case.mailander.it\/en\/project\/museo-casa-enzo-ferrari\/","title":{"rendered":"Museo casa Enzo Ferrari"},"content":{"rendered":"

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[\/et_pb_video][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”row” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” gutter_width=”3″ padding_mobile=”off” module_class=”video-popup white-border” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” column_padding_mobile=”on”][et_pb_column type=”3_4″][et_pb_text admin_label=”occhiello” background_layout=”light” text_orientation=”left” module_class=”kicker” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]<\/p>\n

Case history<\/h3>\n

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#MEF Museo casa Enzo Ferrari.<\/strong><\/h1>\n

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Corporate\/Brand Reputation<\/a> –\u00a0PR and Media Relations<\/a>\u00a0– Consultancy and Strategy<\/a>\u00a0– Events<\/a><\/h3>\n

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[\/et_pb_text][et_pb_text admin_label=”Testo” background_layout=”light” text_orientation=”center” module_class=”keyword” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]<\/p>\n

16\u00b0 PREMIO ASSOREL \u2013 PUBLIC ADMINISTRATION FOR CASA ENZO FERRARI\u2019S MUSEUM \u2013 IF YOU CAN DREAM IT, YOU CAN DO IT.<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Riga” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” gutter_width=”3″ padding_mobile=”off” module_class=”white-border” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” parallax_2=”off” parallax_method_2=”off” column_padding_mobile=”on”][et_pb_column type=”1_2″][et_pb_text admin_label=”scenario” background_layout=”light” text_orientation=”justified” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]<\/p>\n

The Scenario<\/h2>\n

The Enzo Ferrari House Museum or MEF (Museo Enzo Ferrari) opened on 10 March 2012, kicking off Modena\u2019s new international destination marketing plan. Mailander managed the strategic plan to a model that included a partnership between the Modena Chamber of Commerce and Emilia Romagna Tourist Authority through the jointly-owned company APT Servizi.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″][et_pb_text admin_label=”la sifda” background_layout=”light” text_orientation=”justified” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]<\/p>\n

The Challenge<\/h2>\n

To make the MEF the heart of the new Modena, City of the Senses. Thanks to the communications project managed by Mailander, the museum attracted around 100,000 visitors and was seen by over 550 journalists, resulting in more than 3,000 press articles, 600 of which were outside Italy. The MEF has gained an eminent position amongst the most illustrious automobile museums in the world.<\/p>\n

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