{"id":1582,"date":"2016-04-19T18:52:07","date_gmt":"2016-04-19T16:52:07","guid":{"rendered":"http:\/\/case.mailander.it\/en\/project\/elba-movie\/"},"modified":"2017-04-26T12:04:42","modified_gmt":"2017-04-26T10:04:42","slug":"elba-movie","status":"publish","type":"project","link":"https:\/\/case.mailander.it\/en\/project\/elba-movie\/","title":{"rendered":"Isola d’Elba"},"content":{"rendered":"

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[\/et_pb_video][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”row” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” gutter_width=”3″ padding_mobile=”off” module_class=”video-popup white-border” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” column_padding_mobile=”on”][et_pb_column type=”1_2″][et_pb_text admin_label=”occhiello” background_layout=”light” text_orientation=”left” module_class=”kicker” text_font_size=”14″ use_border_color=”off” border_color=”#ffffff” border_style=”solid”]<\/p>\n

Case history<\/h3>\n

[\/et_pb_text][et_pb_text admin_label=”titolo” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]<\/p>\n

Isola d’Elba.<\/strong><\/h1>\n

[\/et_pb_text][et_pb_text admin_label=”keywords” background_layout=”light” text_orientation=”left” module_class=”keyword” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]<\/p>\n

Destination Marketing<\/a> – Digital<\/a> – Consultancy and Strategy<\/a> – PR and Media Relations<\/a> – Events<\/a><\/h3>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″][et_pb_image admin_label=”Immagine” src=”https:\/\/case.mailander.it\/wp-content\/uploads\/2016\/04\/premi-01.png” show_in_lightbox=”off” url_new_window=”off” animation=”off” sticky=”on” align=”left” module_class=”left-white-border” force_fullwidth=”off” always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]<\/p>\n

[\/et_pb_image][et_pb_text admin_label=”Testo” background_layout=”light” text_orientation=”center” module_class=”keyword” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]<\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Testo” background_layout=”light” text_orientation=”center” module_class=”keyword” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]<\/p>\n

18\u00b0 PREMIO ASSOREL \u2013 COMMUNICATION FOR THE PUBLIC ADMINISTRATION \u2013 #ELBAMOVIE \u2013 THE NAPOLEON TESTAMENT<\/h3>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″][et_pb_image admin_label=”Immagine” src=”https:\/\/case.mailander.it\/wp-content\/uploads\/2016\/04\/premi-01.png” show_in_lightbox=”off” url_new_window=”off” animation=”off” sticky=”on” align=”left” module_class=”left-white-border” force_fullwidth=”off” always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_style=”solid” use_overlay=”off”]<\/p>\n

[\/et_pb_image][et_pb_text admin_label=”Testo” background_layout=”light” text_orientation=”center” module_class=”keyword” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]<\/p>\n

[\/et_pb_text][et_pb_text admin_label=”Testo” background_layout=”light” text_orientation=”center” module_class=”keyword” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]<\/p>\n

18\u00b0 PREMIO ASSOREL \u2013 COMMUNICATION PLAN FOR THE ENHANCEMENT OF THE ARTISTIC AND DESTINATION HERITAGE \u2013 #ELBAMOVIE THE NAPOLEON TESTAMENT<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Riga” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” gutter_width=”3″ padding_mobile=”off” module_class=”white-border” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” parallax_2=”off” parallax_method_2=”off” column_padding_mobile=”on”][et_pb_column type=”1_2″][et_pb_text admin_label=”scenario” background_layout=”light” text_orientation=”justified” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]<\/p>\n

The Scenario<\/h2>\n

For the first time, Elba\u2019s eight municipalities came together in a joint tourism promotion project in which Elba itself became the centre of an experiential storytelling experience with narrative bridges that connect the island\u2019s history with its places and features. The distinctive new positioning is mainly connected with the experience the island offers as an ideal destination for independent active tourism.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″][et_pb_text admin_label=”la sifda” background_layout=”light” text_orientation=”justified” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]<\/p>\n

The Challenge<\/h2>\n

To refresh and consolidate Elba\u2019s positioning with a global proposition for tourists from Italy and the rest of the world. To achieve this, the communications deployed decidedly innovative tools and languages for the sector, including #Elbamovie \u2013 Napoleon\u2019s Legacy \u2013a web series that links the island\u2019s Napoleonic past with the present. This destination marketing was based on prosumer tourism, speaking to the producers and consumers of content connected with the distinctive features of the island itself.<\/p>\n

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