{"id":2190,"date":"2016-12-14T12:02:02","date_gmt":"2016-12-14T11:02:02","guid":{"rendered":"http:\/\/case.mailander.it\/en\/?post_type=project&p=2190"},"modified":"2018-03-09T09:41:38","modified_gmt":"2018-03-09T08:41:38","slug":"alba-white-truffle-international-fair","status":"publish","type":"project","link":"https:\/\/case.mailander.it\/en\/project\/alba-white-truffle-international-fair\/","title":{"rendered":"The Alba White Truffle International Fair"},"content":{"rendered":"

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Case history<\/h3>\n

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Alba White Truffle International Fair.<\/strong><\/h1>\n

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Destination Marketing<\/a> – Digital<\/a> – Consultancy and Strategy<\/a> – PR and Media Relations<\/a> – Events<\/a><\/h3>\n

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The Scenario<\/h2>\n

In 2016 the\u00a0Alba White Truffle International Fair, that has reached its 86th edition, has chosen to entrust Mailander with the exhibition\u2019s communication for the the next three years.
\nAn event, that in only a couple of months, attracts every year more than 100 thousand persons and maneuvers more than 600 thousand persons to the Langhe, Roero and Monferrato territories, locations that UNESCO\u00a0has declared World heritage.<\/p>\n

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The Challenge<\/h2>\n

To go beyond excellence aiming to build a system around which the international attractiveness of a territory can grow even more and to guarantee an integrated and consistent development: this is the challenge that Mainlander undertook with a national and international communication plan. The main focus is to expand the Alba White Truffle International Fair through brand awareness,\u00a0improve its destination placement and open new communication paths for both market and product typology.<\/p>\n

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