{"id":2575,"date":"2017-06-07T11:23:56","date_gmt":"2017-06-07T09:23:56","guid":{"rendered":"http:\/\/case.mailander.it\/?post_type=project&p=2575\/"},"modified":"2017-09-07T18:24:46","modified_gmt":"2017-09-07T16:24:46","slug":"confidi","status":"publish","type":"project","link":"https:\/\/case.mailander.it\/en\/project\/confidi\/","title":{"rendered":"Confidi in Italy."},"content":{"rendered":"

[et_pb_section admin_label=”section” transparent_background=”off” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off” gutter_width=”3″][et_pb_row admin_label=”row” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” gutter_width=”3″ padding_mobile=”off” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” column_padding_mobile=”on” module_class=”header-case”][et_pb_column type=”4_4″][et_pb_image admin_label=”Immagine” src=”https:\/\/case.mailander.it\/wp-content\/uploads\/2017\/06\/Mailander_big-06.jpg” show_in_lightbox=”off” url_new_window=”off” use_overlay=”off” animation=”left” sticky=”off” align=”left” force_fullwidth=”off” always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]<\/p>\n

[\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”row” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” gutter_width=”3″ padding_mobile=”off” module_class=”video-popup white-border” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” column_padding_mobile=”on”][et_pb_column type=”4_4″][et_pb_text admin_label=”occhiello” background_layout=”light” text_orientation=”left” module_class=”kicker” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]<\/p>\n

Case history<\/h3>\n

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Confidi in Italy.<\/strong><\/h1>\n

[\/et_pb_text][et_pb_text admin_label=”keywords” background_layout=”light” text_orientation=”left” module_class=”keyword” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]<\/p>\n

Economic and financial communications<\/a> – PR and Media Relations<\/a> – Consultancy and Strategy<\/a><\/p>\n<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Riga” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” gutter_width=”3″ padding_mobile=”off” module_class=”white-border” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” parallax_2=”off” parallax_method_2=”off” column_padding_mobile=”on”][et_pb_column type=”1_2″][et_pb_text admin_label=”scenario” background_layout=”light” text_orientation=”justified” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]<\/p>\n

The Scenario<\/h2>\n

A survey that draws a picture of the credit system (the banking one, financial intermediaries and companies) with the related rating systems, credit rating, solvency \/ insolvency, and balance sheet analysis: it is the research by the Management Department of the University of Turin and the Business School ESCP Europe, named \u201cI Confidi in Italia\u201d, promoted by Comitato Torino Finanza at the Chamber of Commerce of Turin.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″][et_pb_text admin_label=”la sifda” background_layout=”light” text_orientation=”justified” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]<\/p>\n

The Challenge<\/h2>\n

“Translate” a technical theme in contents and style suitable for the general media. Thanks to the analysis of the 2017\u2019s research, an abstraction brought results: linking the outputs of the survey to the real economy and enlightening a phenomenon that concern banking and business. The communication strategy reaches national headlines and the local media of the areas where each consortium works and it goes beyond the media related to the banking sector.<\/p>\n

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