{"id":3086,"date":"2018-07-02T15:22:41","date_gmt":"2018-07-02T13:22:41","guid":{"rendered":"http:\/\/case.mailander.it\/?post_type=project&p=3086"},"modified":"2018-07-06T16:58:26","modified_gmt":"2018-07-06T14:58:26","slug":"bocuse-dor-and-coupe-du-monde-de-la-patisserie-2018","status":"publish","type":"project","link":"https:\/\/case.mailander.it\/en\/project\/bocuse-dor-and-coupe-du-monde-de-la-patisserie-2018\/","title":{"rendered":"Bocuse d\u2019Or and Coupe du Monde de la P\u00e2tisserie 2018"},"content":{"rendered":"

[et_pb_section bb_built=”1″ admin_label=”section” transparent_background=”off” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off” gutter_width=”3″ custom_padding_tablet=”50px|0|50px|0″ custom_padding_last_edited=”on|desktop” prev_background_color=”#000000″ next_background_color=”#000000″][et_pb_row admin_label=”row” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” padding_mobile=”off” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” column_padding_mobile=”on” module_class=”header-case” background_position=”top_left” background_repeat=”repeat” background_size=”initial”][et_pb_column type=”4_4″][et_pb_gallery _builder_version=”3.3.1″ gallery_ids=”3090,3091,3092,3093,3094,3095″ posts_number=”5″ show_title_and_caption=”off” zoom_icon_color=”#2ea3f2″ hover_overlay_color=”rgba(255,255,255,0.9)” fullwidth=”on” \/][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”row” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” gutter_width=”3″ padding_mobile=”off” module_class=”video-popup white-border” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” column_padding_mobile=”on” background_position=”top_left” background_repeat=”repeat” background_size=”initial”][et_pb_column type=”4_4″][et_pb_text admin_label=”occhiello” background_layout=”light” text_orientation=”left” module_class=”kicker” use_border_color=”off” border_color=”#ffffff” border_style=”solid” background_position=”top_left” background_repeat=”repeat” background_size=”initial” _builder_version=”3.3.1″]<\/p>\n

Case history<\/h3>\n

[\/et_pb_text][et_pb_text admin_label=”titolo” use_border_color=”off” background_position=”top_left” background_repeat=”repeat” background_size=”initial” _builder_version=”3.3.1″]<\/p>\n

Bocuse d\u2019Or e Coupe du Monde de la P\u00e2tisserie 2018.<\/strong><\/h1>\n

[\/et_pb_text][et_pb_text admin_label=”keywords” background_layout=”light” text_orientation=”left” module_class=”keyword” use_border_color=”off” border_color=”#ffffff” border_style=”solid” background_position=”top_left” background_repeat=”repeat” background_size=”initial”]<\/p>\n

Events<\/a> – Corporate\/Brand Reputation<\/a>\u00a0– Digital<\/a> – PR and Media Relations<\/a>\u00a0– Consultancy and Strategy<\/a><\/h3>\n

[\/et_pb_text][et_pb_text admin_label=”editoriale” use_border_color=”off” border_color=”#ffffff” border_style=”solid” background_position=”top_left” background_repeat=”repeat” background_size=”initial” _builder_version=”3.3.1″]<\/p>\n

Read the editorial on marketingdelterritorio.info<\/a><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row make_fullwidth=”off” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” gutter_width=”3″ padding_mobile=”off” module_class=”white-border” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” parallax_2=”off” parallax_method_2=”off” column_padding_mobile=”on” background_position=”top_left” background_repeat=”repeat” background_size=”initial”][et_pb_column type=”1_2″][et_pb_text admin_label=”scenario” text_orientation=”justified” use_border_color=”off” background_position=”top_left” background_repeat=”repeat” background_size=”initial” _builder_version=”3.3.1″]<\/p>\n

The Scenario<\/h2>\n

From the 10th to the 12th of June, the\u00a0<\/span>Oval of Turin<\/b>\u00a0hosted the European selections of Bocuse d’Or and Coupe du Monde de la P\u00e2tisserie, the most important competitions in the world for cooking and pastry, in which the national selections were held in view of the Lyon world challenge. Mailander and Relazioni Digitali worked together with the customer GL Events France for the communication in Italy and abroad of the gastronomic competition founded by the father of modern French cuisine, Paul Bocuse. <\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″][et_pb_text admin_label=”la sifda” text_orientation=”justified” use_border_color=”off” background_position=”top_left” background_repeat=”repeat” background_size=”initial” _builder_version=”3.3.1″]<\/p>\n

The Challenge<\/h2>\n

The work was planned through press office actions, for example the organization of the launch press conference in Rome at the Associazione Stampa Estera<\/em>. Mailander and RD managed the relations with the media, the accreditation process, the press room and the operators’ access, the social media live coverage, alongside with the French teamwork. The Bocuse d’Or and the Coupe du Monde de la P\u00e2tisserie for the first time in Italy were a media success, with about 300 journalists coming from over 20 countries and thousands of fans from all over the world. Mailander and RD\u2019s work has embraced traditional and new media to merge integration and coordination.<\/p>\n

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