{"id":3141,"date":"2018-12-04T16:42:12","date_gmt":"2018-12-04T15:42:12","guid":{"rendered":"http:\/\/case.mailander.it\/?post_type=project&p=3141"},"modified":"2018-12-06T12:30:59","modified_gmt":"2018-12-06T11:30:59","slug":"vtm-vehicle-and-transportation-technology-innovation-meetings","status":"publish","type":"project","link":"https:\/\/case.mailander.it\/en\/project\/vtm-vehicle-and-transportation-technology-innovation-meetings\/","title":{"rendered":"VTM \u2013 Vehicle and Transportation Technology Innovation Meetings"},"content":{"rendered":"

[et_pb_section bb_built=”1″ admin_label=”section” transparent_background=”off” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off” gutter_width=”3″ custom_padding_tablet=”50px|0|50px|0″ custom_padding_last_edited=”on|desktop” prev_background_color=”#000000″ next_background_color=”#000000″][et_pb_row admin_label=”row” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” gutter_width=”3″ padding_mobile=”off” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” column_padding_mobile=”on” module_class=”header-case” background_position=”top_left” background_repeat=”repeat” background_size=”initial”][et_pb_column type=”4_4″][et_pb_gallery gallery_ids=”3152,3149,3150″ fullwidth=”on” hover_overlay_color=”rgba(255,255,255,0.9)” use_border_color=”off” _builder_version=”3.3.1″ zoom_icon_color=”#2ea3f2″ \/][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”row” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” gutter_width=”3″ padding_mobile=”off” module_class=”video-popup white-border” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” column_padding_mobile=”on” background_position=”top_left” background_repeat=”repeat” background_size=”initial”][et_pb_column type=”4_4″][et_pb_text admin_label=”occhiello” background_layout=”light” text_orientation=”left” module_class=”kicker” text_font_size=”14″ use_border_color=”off” border_color=”#ffffff” border_style=”solid” background_position=”top_left” background_repeat=”repeat” background_size=”initial” _builder_version=”3.3.1″]<\/p>\n

Case history<\/h3>\n

[\/et_pb_text][et_pb_text admin_label=”titolo” use_border_color=”off” background_position=”top_left” background_repeat=”repeat” background_size=”initial” _builder_version=”3.3.1″]<\/p>\n

VTM \u2013 Vehicle and Transportation Technology Innovation Meetings<\/h1>\n

[\/et_pb_text][et_pb_text admin_label=”keywords” background_layout=”light” text_orientation=”left” module_class=”keyword” use_border_color=”off” border_color=”#ffffff” border_style=”solid” background_position=”top_left” background_repeat=”repeat” background_size=”initial”]<\/p>\n

Events<\/a> – Corporate\/Brand Reputation<\/a>\u00a0– Digital<\/a> – PR and Media Relations<\/a>\u00a0– Consultancy and Strategy<\/a><\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row make_fullwidth=”off” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” gutter_width=”3″ padding_mobile=”off” module_class=”white-border” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” parallax_2=”off” parallax_method_2=”off” column_padding_mobile=”on” background_position=”top_left” background_repeat=”repeat” background_size=”initial”][et_pb_column type=”1_2″][et_pb_text admin_label=”scenario” text_orientation=”justified” use_border_color=”off” border_color=”#ffffff” border_style=”solid” background_position=”top_left” background_repeat=”repeat” background_size=”initial” _builder_version=”3.3.1″]<\/p>\n

The Scenario<\/h2>\n

On 27th and 28th November the OGR of Torino hosted the first edition of\u00a0VTM \u2013 Vehicle and Transportation Technology Innovation Meetings, the business convention that traced the future of mobility. The event was promoted by Regione Piemonte and Chamber of Commerce of Torino and organized by ABE in collaboration with Ceipiemonte. More than 250 companies and worldwide experts met in Piemonte, historical cradle of the Italian\u00a0automotive, sharing ideas, projects and strategies to\u00a0face the big revolution on autonomous vehicles, electric vehicles, new mobility models and digital\u00a0transportation system.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″][et_pb_text admin_label=”la sifda” text_orientation=”justified” use_border_color=”off” background_position=”top_left” background_repeat=”repeat” background_size=”initial” _builder_version=”3.3.1″]<\/p>\n

The Challenge<\/h2>\n

Mailander supported the client with the goal to tell and enhance the importance of VTM on Italian and foreign media. The strategic approach was formed by an articulated three-level communication plan: international, national and local press. Thanks to a focused action based on quality – putting the event at the centre of a wide system of promotion towards the business community and automoti ve, transport and innovation sectors –\u00a0VTM had a very wide echo on traditional and digital media, with a coverage of more than 150 press releases on the main media in Italy and abroad. These results testify how the productive and economic system in Piemonte is at its best, in addition to the work of\u00a0media relations\u00a0and press office of the Mailander team.<\/p>\n

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