{"id":3319,"date":"2019-04-15T16:45:29","date_gmt":"2019-04-15T14:45:29","guid":{"rendered":"https:\/\/www.mailander.it\/?post_type=project&p=3319"},"modified":"2019-04-17T09:35:19","modified_gmt":"2019-04-17T07:35:19","slug":"mido2019","status":"publish","type":"project","link":"https:\/\/case.mailander.it\/en\/project\/mido2019\/","title":{"rendered":"MIDO 2019"},"content":{"rendered":"

[et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” admin_label=”section” _builder_version=”3.22″ custom_padding_tablet=”50px|0|50px|0″ transparent_background=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on”][et_pb_row padding_mobile=”off” column_padding_mobile=”on” parallax_method_1=”off” admin_label=”row” module_class=”header-case” _builder_version=”3.22″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” make_fullwidth=”off” use_custom_width=”off” width_unit=”on”][et_pb_column type=”4_4″ _builder_version=”3.0.47″][et_pb_video src=”https:\/\/youtu.be\/E9JKP-otp0M” src_webm=”https:\/\/youtu.be\/E9JKP-otp0M” image_src=”https:\/\/case.mailander.it\/wp-content\/uploads\/2019\/04\/mido-preview.png” _builder_version=”3.22.2″][\/et_pb_video][\/et_pb_column][\/et_pb_row][et_pb_row padding_mobile=”off” column_padding_mobile=”on” parallax_method_1=”off” admin_label=”row” module_class=”video-popup white-border” _builder_version=”3.22″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” make_fullwidth=”off” use_custom_width=”off” width_unit=”on”][et_pb_column type=”4_4″ _builder_version=”3.0.47″][et_pb_text admin_label=”occhiello” module_class=”kicker” _builder_version=”3.3.1″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]<\/p>\n

Case history<\/h3>\n

[\/et_pb_text][et_pb_text admin_label=”titolo” _builder_version=”3.22.2″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” use_border_color=”off”]<\/p>\n

MIDO 2019<\/strong><\/h1>\n

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Events<\/a> – Corporate\/Brand Reputation<\/a>\u00a0– Digital<\/a> – PR and Media Relations<\/a>\u00a0– Consultancy and Strategy<\/a><\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row padding_mobile=”off” column_padding_mobile=”on” parallax_method_1=”off” parallax_method_2=”off” module_class=”white-border” _builder_version=”3.22″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” make_fullwidth=”off” use_custom_width=”off” width_unit=”on”][et_pb_column type=”1_2″ _builder_version=”3.0.47″][et_pb_text admin_label=”scenario” _builder_version=”3.3.1″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”justified” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]<\/p>\n

The Scenario<\/h2>\n

MIDO at its 49th edition is most of all a meeting hub, with 59.500 people coming from 159 countries taking part of an event considered by the eyewear professionals as the best moment of entire sector. This edition was characterized by the high quality of worldwide products, the engagement of influencers and international opinion leaders, the development of a commercial network.
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The Challenge<\/h2>\n

Amplifying the traditional and digital communication on all the fair asset, focusing on Instagram e YouTube with a strong enhancement of the MIDOTV, a tool dedicated to exhibitors, buyers, VIP and influencers that helps to communicate MIDO world towards all targets. From the field operators to the fashion and tech lovers, Mailander and Relazioni Digitali made the system MIDO updated to a Business to Human approach.
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