{"id":3654,"date":"2021-01-25T12:51:29","date_gmt":"2021-01-25T11:51:29","guid":{"rendered":"https:\/\/www.mailander.it\/?post_type=project&#038;p=3654"},"modified":"2021-02-11T11:26:51","modified_gmt":"2021-02-11T10:26:51","slug":"bevinar","status":"publish","type":"project","link":"https:\/\/case.mailander.it\/en\/project\/bevinar\/","title":{"rendered":"Bevinar"},"content":{"rendered":"<p>[et_pb_section bb_built=&#8221;1&#8243; admin_label=&#8221;section&#8221; transparent_background=&#8221;off&#8221; allow_player_pause=&#8221;off&#8221; inner_shadow=&#8221;off&#8221; parallax=&#8221;off&#8221; parallax_method=&#8221;off&#8221; padding_mobile=&#8221;off&#8221; make_fullwidth=&#8221;off&#8221; use_custom_width=&#8221;off&#8221; width_unit=&#8221;on&#8221; make_equal=&#8221;off&#8221; use_custom_gutter=&#8221;off&#8221; gutter_width=&#8221;3&#8243; custom_padding_tablet=&#8221;50px|0|50px|0&#8243; custom_padding_last_edited=&#8221;on|desktop&#8221; inner_width=&#8221;auto&#8221; inner_max_width=&#8221;none&#8221; 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header_6_text_shadow_vertical_length=&#8221;header_6_text_shadow_style,%91object Object%93&#8243; header_6_text_shadow_blur_strength=&#8221;header_6_text_shadow_style,%91object Object%93&#8243; z_index_tablet=&#8221;500&#8243; text_font_size=&#8221;10px&#8221; custom_margin=&#8221;0px||0px|&#8221; custom_padding=&#8221;0px||0px|&#8221;]<\/p>\n<p style=\"text-align: center;\"><em>Thanks to \u00a9\u00a0Filmika-Torino for the picture of the Albugnano 549 wine glass.<\/em><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=&#8221;row&#8221; make_fullwidth=&#8221;off&#8221; use_custom_width=&#8221;off&#8221; width_unit=&#8221;on&#8221; use_custom_gutter=&#8221;off&#8221; gutter_width=&#8221;3&#8243; padding_mobile=&#8221;off&#8221; module_class=&#8221;video-popup white-border&#8221; allow_player_pause=&#8221;off&#8221; parallax=&#8221;off&#8221; parallax_method=&#8221;off&#8221; make_equal=&#8221;off&#8221; parallax_1=&#8221;off&#8221; parallax_method_1=&#8221;off&#8221; column_padding_mobile=&#8221;on&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; background_size=&#8221;initial&#8221; width=&#8221;80%&#8221; max_width=&#8221;1080px&#8221;][et_pb_column type=&#8221;4_4&#8243;][et_pb_text admin_label=&#8221;occhiello&#8221; background_layout=&#8221;light&#8221; text_orientation=&#8221;left&#8221; module_class=&#8221;kicker&#8221; text_font_size=&#8221;14&#8243; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; background_size=&#8221;initial&#8221; _builder_version=&#8221;3.3.1&#8243;]<\/p>\n<h3>Case history<\/h3>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;titolo&#8221; use_border_color=&#8221;off&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; background_size=&#8221;initial&#8221; _builder_version=&#8221;3.22.2&#8243; text_text_shadow_horizontal_length=&#8221;text_text_shadow_style,%91object Object%93&#8243; 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header_4_text_shadow_horizontal_length=&#8221;header_4_text_shadow_style,%91object Object%93&#8243; header_4_text_shadow_vertical_length=&#8221;header_4_text_shadow_style,%91object Object%93&#8243; header_4_text_shadow_blur_strength=&#8221;header_4_text_shadow_style,%91object Object%93&#8243; header_5_text_shadow_horizontal_length=&#8221;header_5_text_shadow_style,%91object Object%93&#8243; header_5_text_shadow_vertical_length=&#8221;header_5_text_shadow_style,%91object Object%93&#8243; header_5_text_shadow_blur_strength=&#8221;header_5_text_shadow_style,%91object Object%93&#8243; header_6_text_shadow_horizontal_length=&#8221;header_6_text_shadow_style,%91object Object%93&#8243; header_6_text_shadow_vertical_length=&#8221;header_6_text_shadow_style,%91object Object%93&#8243; header_6_text_shadow_blur_strength=&#8221;header_6_text_shadow_style,%91object Object%93&#8243; z_index_tablet=&#8221;500&#8243;]<\/p>\n<h1><strong>Bevinar<\/strong><\/h1>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;keywords&#8221; background_layout=&#8221;light&#8221; text_orientation=&#8221;left&#8221; module_class=&#8221;keyword&#8221; use_border_color=&#8221;off&#8221; border_color=&#8221;#ffffff&#8221; border_style=&#8221;solid&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; background_size=&#8221;initial&#8221; _builder_version=&#8221;3.3.1&#8243;]<\/p>\n<h3><a href=\"\/en\/crossmedia\/events\/\">Events<\/a> &#8211; <a href=\"\/en\/aree\/corporate-identity\/\">Corporate\/Brand Reputation<\/a>\u00a0&#8211; <a href=\"\/en\/crossmedia\/digital\/\">Digital<\/a> &#8211; <a href=\"\/en\/crossmedia\/media-relations\/\">PR and Media Relations<\/a>\u00a0&#8211; <a href=\"\/en\/crossmedia\/consultancy-and-strategy\/\">Consultancy and Strategy<\/a><\/h3>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row make_fullwidth=&#8221;off&#8221; use_custom_width=&#8221;off&#8221; width_unit=&#8221;on&#8221; use_custom_gutter=&#8221;off&#8221; gutter_width=&#8221;3&#8243; padding_mobile=&#8221;off&#8221; 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header_4_text_shadow_vertical_length=&#8221;header_4_text_shadow_style,%91object Object%93&#8243; header_4_text_shadow_blur_strength=&#8221;header_4_text_shadow_style,%91object Object%93&#8243; header_5_text_shadow_horizontal_length=&#8221;header_5_text_shadow_style,%91object Object%93&#8243; header_5_text_shadow_vertical_length=&#8221;header_5_text_shadow_style,%91object Object%93&#8243; header_5_text_shadow_blur_strength=&#8221;header_5_text_shadow_style,%91object Object%93&#8243; header_6_text_shadow_horizontal_length=&#8221;header_6_text_shadow_style,%91object Object%93&#8243; header_6_text_shadow_vertical_length=&#8221;header_6_text_shadow_style,%91object Object%93&#8243; header_6_text_shadow_blur_strength=&#8221;header_6_text_shadow_style,%91object Object%93&#8243; z_index_tablet=&#8221;500&#8243;]<\/p>\n<p style=\"font-weight: 400;\">The Covid-19 pandemic has obviously had a major impact on events, from larger ones like trade shows and conferences, to smaller ones like winery visits with tastings. During the first lockdown, <strong>digital experiences<\/strong> of every kind multiplied in search of a similar normality. Among them, digital wine experiences quickly became popular and very successful. <strong>Digital wine tastings<\/strong> have now become a new way to have a wine experience, however authentic, human and professional.<\/p>\n<p style=\"font-weight: 400;\">With this spirit, we organized a &#8220;<strong>bevinar<\/strong>&#8221; addressed to journalists of tourism and oenology, to present Albugnano DOC produced by the winemakers of <strong>Albugnano 549<\/strong> Association. A digital experience based on a storytelling that highlighted the touristic excellences of the Alto Monferrato Astigiano, the history and the mission of the Association, told by the President Andrea Maria Pirollo, and the peculiarities of the wine Albugnano DOC 2017, described by the oenologist Gianpiero Gerbi.<\/p>\n<p style=\"font-weight: 400;\">An event, appreciated by the audience, that underlined the resilient character of the producers of Abugnano 549 Association.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row make_fullwidth=&#8221;off&#8221; use_custom_width=&#8221;off&#8221; width_unit=&#8221;on&#8221; use_custom_gutter=&#8221;off&#8221; gutter_width=&#8221;3&#8243; padding_mobile=&#8221;off&#8221; module_class=&#8221;portfolio-slider-container&#8221; allow_player_pause=&#8221;off&#8221; parallax=&#8221;off&#8221; parallax_method=&#8221;off&#8221; make_equal=&#8221;off&#8221; parallax_1=&#8221;off&#8221; parallax_method_1=&#8221;off&#8221; column_padding_mobile=&#8221;on&#8221; 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